tag:blogger.com,1999:blog-86704372024-03-14T06:38:16.394+11:00Vic Cherikoff's BlogVic Cherikoff, representing Cherikoff Authentic Australian Ingredients, Vic Cherikoff Food Services, Cherikoff Rare Spices and Dining Downunder, writes an occasional opinion, update and observation on the food industry and in particular, on Australian cuisine.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comBlogger48125tag:blogger.com,1999:blog-8670437.post-56787510821580743042010-11-16T06:39:00.000+11:002010-11-16T06:39:03.829+11:00Organic Onions, Carrots, And Potatoes Do Not Have Higher Levels Of Healthful Antioxidants<a href="http://www.foodonline.com/article.mvc/Organic-Onions-Carrots-And-Potatoes-0001?user=1636033&source=nl:29225&VNETCOOKIE=NO">Organic Onions, Carrots, And Potatoes Do Not Have Higher Levels Of Healthful Antioxidants</a><br /><br />It makes sense that added growth stimulants such as chemical fertilizers and applied pesticides would not necessarily negatively affect the nutrient content of fruits and vegetables in comparison to organic produce. However, the lack of these synthetic chemical inputs avoids the metaflammation response of our body's systems and reduces the need for antioxidants.<br /><br />The real story is that our food supply, whether organically grown or not, is nutritionally impoverished by comparison to the wild foods with which we evolved. Check out <a href="http://www.cherikoff.net/cherikoff/index.php?id=236" title="Superfoods and Super Nutrition" TARGET="_blank">the full story here.</a>Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-47467120421129193132010-09-13T06:06:00.005+10:002010-09-21T05:51:16.640+10:00Update on preservativesHerbal-Active™ has come a long way in a few short years. The formulation is based on essential oils from culinary herbs (which are all commonly used as flavorings in the food and beverage industry and usage and efficacy levels had to be determined for the myriad of uses for which we typically use synthetic chemical preservatives (benzoate, sorbate, parabens).<br /><br />However, there are now many companies using Herbal-Active™ in products as diverse as liquid stevia (a natural sweetener), jerky, pesto, nutritional supplements, gluten-free bread (we have an encapsulated variant of Herbal-Active™ for this purpose) and more. Even cosmetic manufacturers have been able to replace chemical preservatives and go natural.<br /><br />Please visit <a href="http://www.cherikoff.net/cherikoff/index.php?id=205">this site</a> for more information.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-89367819104522677842009-08-09T08:28:00.001+10:002009-08-09T08:30:27.075+10:00When fruit and vege fails to shape upI maintain that all of our cultivated fruits and veges fail to shape up. Our choices of sweeter, juicier, bigger, less fibrous and arftifically ripened all compromise the nutritional density of our food. Have a look at www.kakadujuice.com/superfoods or www.kakadujuice.com/superfoods-usa for more information on this.]Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-55644091991294701462009-07-22T09:37:00.000+10:002009-07-22T09:37:51.101+10:00Boost your diet with superfoods | antioxidants | urinary tract infection<a href="http://www.theage.com.au/lifestyle/wellbeing/superfoods-to-the-rescue-20090721-drda.html">Boost your diet with superfoods | antioxidants | urinary tract infection</a><br /><br />The evidence continues to mount that our nutritional status is compromised, even if we listen to the 'nutritionists' and eat well. Our fruits are bred for shelf life, sweetness and juiciness, not nutritional density and health. Our vegetables are similarly bred for size, simple starches and low fibre (particularly soluble fibre).<br /><br />Australian Aboriginal foods represent an example of the foods with which humans evolved. They are the quintessential superfoods showing remarkable nutritional density and concentration of biologically active compounds which maintain our cellular health, tune our metabolic system and repair damage from living and ageing.<br /><br />Kakadu Juice (<a href="http://www.kakadujuice.com/superfoods" title="Kakadu Juice">www.kakadujuice.com/superfoods</a> or <a href="http://www.kakadujuice.com/superfoods-usa" title="Kakadu Juice USA">www.kakadujuice.com/superfoods-usa</a> ) is made from whole fruit purees and healthy natural herb extracts from the Americas, Asia, Europe and made really special with a selection of indigenous Australian superfoods. Take 30ml (preferably as 3 x 10ml doses before meals) for just one month and see the difference.<br /><br />If you want to try a bottle, follow the links above and use the username (after the /) to get to the shopping cart. Alternatively, we also have Kakadu Juice at the here: <a href="http://www.cherikoff.net/shop/index.php?main_page=index&cPath=26" title="Cherikoff on-line store">Cherikoff on-line store</a>.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1818640685674235072009-04-11T08:53:00.000+10:002009-04-11T08:53:38.743+10:00The Associated Press: CDC: US food poisoning cases held steady in 2008<a href="http://www.google.com/hostednews/ap/article/ALeqM5iAdD0qvFCF3ByRTAwqcK24el7fqQD97F53400">The Associated Press: CDC: US food poisoning cases held steady in 2008</a><br /><br><br />Interesting reading and more proof that a 2% <a href="http://www.cherikoff.net/shop/index.php?main_page=index&cPath=17&zenid=bb1eede95b2f9bd6254bd05c2bddbf55" title="natural antimicrobial">Herbal-Active solution</a> as a dip for all fresh produce and meats is a sure way not to add to the 25% of the population who are likely to suffer from food poisoning each year.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-75303309237148037712009-03-20T07:24:00.001+11:002009-03-20T07:26:29.886+11:00MR_Response to Carr190309.pdf (application/pdf Object)<a href="http://www.ausbiotech.org/userfiles/file/MR_Response%20to%20Carr190309.pdf">MR_Response to Carr190309.pdf (application/pdf Object)</a><br /><br><br />Many Australian companies in the biotech sector struggle to either prove a concept or to develop it. Herbal-Active™ and HerBev™ are natural anti-microbials akin to hops in beer (without hops, beer wouldn't last a week before being over-grown with bacteria, yeasts and moulds). VCFS has spent countless thousands funding the proof of concept and the samples and support needed to get industry to even look at this natural replacement for benzoates, sorbates, metabisulphites, parabens and other chemical preservatives.<br /><br />Through strategic partnerships, selected agencies and lots of pressing the flesh, blogs, email campaigns and more, the word is slowly creeping out.<br /><br />My next attack is the supermarkets and natural food stores themselves. Here in Australia, Coles and Woolworths and US outlets such as Whole Foods Markets, Andronicos, Draegers and Lunardi’s should be telling their suppliers to seek us out and to listen to what we are saying.<br /><br />In the meat industry, sausages appear to be the money pot and a long shelf life sausage is the Holy Grail for companies supplying supermarkets. However, while the ideal solution is to dip or tumble the trim with a 2% solution of Herbal-Active, drain and then mince, few manufacturers want to do more than simply replace the preservative chemicals they now measure in with their seasonings.<br /><br />Innovation and progress often mean a step sideways and yet change is resisted as though it's important to maintain the status quo. It also takes time and leadership so I guess that like the Australian biotech industry, I'll just sit back and wait.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-60089297729768189642009-03-13T08:49:00.002+11:002009-03-13T08:51:48.704+11:00Credibility the key to continued functional food and beverage growth | Australian Food News<a href="http://www.ausfoodnews.com.au/2009/03/12/credibility-the-key-to-continued-functional-food-and-beverage-growth.html#">Credibility the key to continued functional food and beverage growth | Australian Food News</a><br><br />Here's a great article on the trend of functional foods which highlights the future for Kakadu Juice as a unique cocktail of superfoods. Its uniqueness comes from the inclusion of Australian wild foods which have not been genetically or selectively engineered as foods which are more adapted to our supermarket distribution systems than for our best nutrition.<br /><br />Wild foods, which include acai, mangosteen, pomegranate along with the indigenous Australian ingredients of Kakadu plum, Illawarra and Davidson plums, wild rosella, pepperberry and various functional herb and spice extracts are nutrient dense and loaded with phytonutrients. These might be as simple as sugars and not just sucrose, glucose or fructose but every other naturally occurring pentose and hexose (5 and 6 carbon sugars) in small clusters or oligosaccharides. As the author states, [these sugar clusters] act as markers in important recognition processes such as microbial infection, cancer metastasis [maintenance and growth] and cellular adhesion in inflammation, in addition to many intracellular communication events.<br /><br />Then there are the more recognizable phytonutrients including antioxidants (a massive group of compounds), immune stimulants, inflammation moderators, restoratives, adaptogens and more.<br /><br />Check out <a href="http://www.cherikoff.net/cherikoff/index.php?id=210" title="Kakadu Juice">this link</a> for more details on this remarkable superfood beverage and how you can benefit from the legacy of the world's longest living culture.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-38982248891506344102009-03-13T06:44:00.001+11:002009-03-13T06:50:07.989+11:00Processing Magazine - Solutions for the Processing Industry<a href="http://www.processingmagazine.com/news/3/2009/1060/Salmonella-recall-could-cost-peanut-producers-$1-billion-">Processing Magazine - Solutions for the Processing Industry</a><br /><br />How easy would it have been to routinely dip the peanuts in a 1-2% solution of my natural antimicrobial, <a herf="http://www.cherikoff.net/cherikoff/index.php?id=205" title="natural antimicrobial">Herbal-Active</a> and reduce the chance of Salmonella reaching toxic levels? It is already used for meats, seafood, fruits, vegetables, herbs and salads but needs to go mainstream. Use it <a href="http://www.cherikoff.net/shop/index.php?main_page=index&cPath=17&zenid=b1dd6e02a33cd94550bd666e4f2a0f4f" title="Herbal-Active">on the produce you buy</a> for your own safety.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-80707682692143454252009-03-08T08:31:00.000+11:002009-03-08T08:31:02.494+11:00Sky News: Aussie food prices soaring<a href="http://www.skynews.com.au/business/article.aspx?id=309706">Sky News: Aussie food prices soaring</a><br /><br />Luckily more and more Australians are also finding that <a href="http://www.cherikoff.net/shop/index.php?main_page=index&cPath=17" title="Herbal-Active for produce">Herbal-Active</a> extends the shelf life of produce dipped in a 1-2% solution (5g Herbal-Active per 300ml water). Herbal-Active not only reduces the food spoilage organisms on fresh produce such as vegetables, fruits, nuts, chicken, seafood and red meat but also attacks food pathogens. This makes the food safer to eat.<br /><br />There is a growing number of food, beverage and cosmetic companies turning to this natural preservative which is labeled simply as 'natural flavors'. As benzoates and sorbates are systematically removed and food labels are 'cleaned up', natural preservatives such as Herbal-Active are handling the job for the benefit of anyone who eats.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-43746299713005339342007-06-25T08:40:00.000+10:002007-06-25T08:47:22.447+10:00Rumors of my death are exaggeratedJust to let my visitors know, I am still very active in the authentic Australian food industry. I just tend to use my own website for blogging more than this Blogger site. So to keep up with happenings on Australian wild foods, check out <a href="http://www.cherikoff.net" title="Cherikoff website">my homepage</a>.<br /><br />Incidentally, I am looking for a General Manager/Business Development Manager for my growing food business in Sydney. It's a busy operation as we head into the USA with licensed products, another book and a TV show all in development. If you are or know of anyone who could handle stellar growth, please contact me.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1150095795369251382006-06-12T16:38:00.000+10:002006-06-13T12:45:25.713+10:00Affiliate program AustraliaRecently I launched an <a href="http://www.dining-downunder.com/idevaffiliate" title="Affiliate Program Australia">Affiliate Program Australia</a> for my online store at <a href="http://www.dining-downunder.com/idevaffiliate">http://www.dining-downunder.com/idevaffiliate</a> . This gives my many contacts in the industry the opportunity to benefit financially from our shared interest and promotion of Australian native ingredients.<br /><br />My online store retails Australian native ingredients and products which form part of an Australian cuisine. The gourmet herbs, spices, sauces, syrups, seasonings, infused oils and cosmetic items available online at the online store are manufactured from authentic native Australian ingredients with a long history of use by our indigenous Aboriginal people. The online store website is at <a href="http://www.dining-downunder.com/shop/ ">http://www.dining-downunder.com/shop/ </a><br /><br />After you join, you will be supplied with a range of leaderboards, banners ads, title ads and text links that you place within your website, food blog or email campaigns. When a user clicks on one of your affiliate program links to my store, their activity will be tracked by our affiliate program software. You will earn a commission ranging from 10% to 20% based on previous transactions. For your information, the current average affiliate order is over US$85 and rising.<br /><br />If you are interested in joining, simply visit <a href="http://www.dining-downunder.com/idevaffiliate">http://www.dining-downunder.com/idevaffiliate</a> and apply.<br /><br><br /><p>Technorati Tags; <br /><br /><a href="http://technorati.com/tag/affiliate+program+Australia" rel="tag">Affiliate program Australia</a>, <a href="http://technorati.com/tag/native+Australian" rel="tag">native Australian</a>, <a href="http://technorati.com/tag/native+Australian+foods" rel="tag">native Australian foods</a>, <a href="http://technorati.com/tag/food" rel="tag">food</a>, <a href="http://technorati.com/tag/online+store" rel="tag">online store</a>, <a href="http://technorati.com/tag/Australian+food" rel="tag">Australian food</a>, <a href="http://technorati.com/tag/Australian+native+ingredients" rel="tag">Australian native ingredients</a>, <a href="http://technorati.com/tag/Australian+cuisine" rel="tag">Australian cuisine</a>, <a href="http://technorati.com/tag/food+blog" rel="tag">food blog</a>, <a href="http://technorati.com/tag/herbs+&+spices" rel="tag">herbs & spices</a>, <a href="http://technorati.com/tag/infused+oils" rel="tag">infused oils</a></p>Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1135576363240416312006-04-25T13:14:00.000+10:002006-07-10T00:24:25.180+10:00Blogging with Benjamin Christie and Vic CherikoffI know I get a lot of visitors to this site so I'm going to keep adding to my blogs by referring to two other websites with which I am associated. <a href="http://www.cherikoff.net">My main website</a> is where I have recently added blogs on the following:<br /><br />ANZAC biscuits on Anzac Day<br /><br />We are now seeing what a foolish effort the attack on Gallipoli really was from a military standpoint and in order to shift blame from the generals who should be despised and publicly damned. Instead, we applaud the heroics of those soldiers they condemned to certain death and of those lucky enough to have survived. To me, it's just twisted that our government promotes a cute recipe for Anzac biscuits in honor and remembrance of those that died and legislates that the recipe can't be changed.<br /><a href="http://www.cherikoff.net/cherikoff/index.php?id=148">[READ MORE..]</a><br /><br />Unnatural Acts at The Natural Products Expo<br /><br />The Natural Products Expo West saw record-setting crowds of up to 43,000 retail buyers, media and industry members who were barraged by more than 3,000 exhibits at this year’s wall-to-wall industry event, the top healthy food and lifestyle products. And I can assure you that the bull-sh_t meter went wild on numerous ocassions.<br /><a href="http://www.cherikoff.net/cherikoff/index.php?id=145">[READ MORE..]</a><br /><br />Wattle We Eat Now? (that's the Royal 'We')<br /><br />Queen Elizabeth and many of her household are no strangers to authentic Australian flavours. Like many official functions for all types of heads of state, politicians, royalty, sheiks, religious leaders and so on, this week’s event featured Cherikoff ingredients … <br /><a href="http://www.cherikoff.net/cherikoff/index.php?id=144">[READ MORE..]</a><br /><br />Some recent NPD - not just a big cheese<br /><br />Part of supplying the best authentic Australian ingredients available is my new product development (NPD) for companies wanting to gain a significant competitive edge in their market.<br /><br />There’s a strategy of pre-eminence in what Cherikoff Rare Spices does in that new products introduced to market by most companies are merely more of the same.<br /><a href="http://www.cherikoff.net/cherikoff/index.php?id=142">[READ MORE..]</a><br /><br />The other site is that of my good friend and colleague, <a href="http://www.benjaminchristie.com">Benjamin Christie</a>. Benjamin has just started a <a href="http://www.benjaminchristie.com/newsletter.html">subscription drive</a> for his e-zine and I strongly recommend subscribing to it if you are at all interested in any or all of the following: building networks and contacts, restaurant marketing, good food, Australian recipes, happenings in the global food industry and more.<br /><br /><div style="text-align: center;"><img src="http://www.benjaminchristie.com/images/benjamin-christie.jpg"></div><br /><br />Benjamin and I have run our Dining Downunder , Australian cuisine promotions together for some years and I know many chefs and food writers around the world, often refer to his blog, which is also his website.<br /><br />The topics Benjamin addresses are very broad and will help chefs, restaurateurs, foodies, student chefs and food marketers along with hotel GMs, F&Bs and manufacturers keep their fingers on the pulse of food issues.<br /><br />Benjamin also loves to cook and write about his creations and so there are a plethora of recipes. Take these as an example:<br /><br />▪ Kangaroo fillet with <a href="http://www.cherikoff.net/cherikoff/index.php?id=86">Yakajirri</a> rosti, aniseed myrtle mushrooms, <a href="http://www.dining-downunder.com/shop/index.php?main_page=product_info&cPath=2&products_id=20">quandong confit</a> and crispy enoki<br />▪ Lemon Aspen Sorbet<br />▪ Cauliflower soup with marron scented with Ferguson’s lobster oil and <a href="http://www.dining-downunder.com/shop/index.php?main_page=product_info&cPath=1&products_id=33">Oz Lemon</a><br />▪ Petuna ocean trout with <a href="http://www.dining-downunder.com/shop/index.php?main_page=product_info&cPath=2&products_id=10">riberry confit</a> and macadamia cream sauce<br />▪ Australian Wildfire Clam Chowder - Bulk<br />▪ Sydney Rock Oysters with <a href="http://www.dining-downunder.com/shop/index.php?main_page=product_info&cPath=2&products_id=17">Glacé Wild Limes</a><br />▪ Gumleaf Scented Crème Caramel<br />▪ Grilled barramundi with Oz Lemon mash and quandong confit<br />▪ Australian <a href="http://www.dining-downunder.com/shop/index.php?main_page=product_info&cPath=1&products_id=15">Wildfire Spiced</a> Wontons<br />▪ Squid, corn and asparagus cakes with <a href="http://www.dining-downunder.com/shop/index.php?main_page=product_info&cPath=1&products_id=12">rainforest herbs</a><br /><br />Sure, they are all Australian and come with a good story to entertain, edify and entice. For example, imagine slicing easily through the marla steak (kangaroo if you will) knowing the rare-cooked meat will be tender and juicy. The morsel of game on my fork is accompanied by a portion of rosti with its rich tomato seasoning made even richer by the spices in the Yakajirri, one being the bush tomato spice the Yunkatjatjara call akudjura. This more than makes up for the low fat of the meat and the spice notes complement the Maillard products in the seared protein expanding the 250 tastes to probably half as much again.<br /><br />Then come the highlights of aromatics and soft textures with the earthy mushrooms enhanced naturally by the aniseed myrtle or forest anise as its heady kaleidoscope of essential oils, from a delicate, slightly fruity aniseed to green tea and cut grass provide for the mid to late palate. There happens to be more roasty toasty notes from the splash of Wattleseed extract in the mushrooms for those attune to the chocolate, coffee, hazelnut of this incredible flavour enhancer. Benjamin left this ingredient out to simplify the dish but I always use the combination of forest anise and Wattleseed for stir-fried mushrooms. Try it and be amazed. It leaves your taste buds begging for the next mouthful and almost cleans the tongue's receptors and heightens the organo-leptic experience of this meal. And still, there's more...<br /><br />To make the dish even more addictive, a hint of sweetness tempered with the peachy, apricot and caramel characters of the slightly chewy strips of quandong confit along with some extra textural crunch and character from the crispy, coated enoki.<br /><br />If only all experiences in life were so rich and rewarding, there'd be no time for war, terrorism or other of society's vulgarities.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1136613516154406562006-01-07T13:09:00.000+11:002006-01-07T17:05:23.153+11:00New Cherikoff Australian Ingredients Website - you're invited to drop inIt has happened as a New Year venture.<br /><br />The new <a href="http://www.cherikoff.net">Cherikoff Australian Ingredients website</a> is up and running and while there's still a bit of migrating and up-dating to do, the site if fully functional as is.<br /><br />Andrew Wong from <a href="http://www.randomblowup.com">Randomblowup: Unrestrained Expression P/L</a> did a fantastic job with the new design so pop by and drop me an email with your thoughts.<br /><br />A few of the blogs appearing on these pages will soon be moved over to the News site on my home page and ultimately, this Blogger site will disappear altogether. But such is life.<br /><br />I hope you will follow my future, on-going blogs from my Home page and remember to grab the RSS feed there (coming soon) or <a href="http://www.dining-downunder.com/enrol.asp">subscribe to my newsletter</a> to get reminders of blogs, information on developments in food, my TV show, our Australian cuisine promotions and a whole lot more.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1135558293680761492005-12-26T10:30:00.000+11:002005-12-26T14:45:29.266+11:00From Business Strategy to Bottled StupidityThere are some interesting developments afoot in the authentic Australian food industry and some marketers hoping to ride the trend.<br /><br /><span style="font-weight:bold;">Some strategic alliances building business</span><br /><br />In January, we roll out a promotional campaign announcing one new strategic alliance with an Australian family restaurant chain. The early menu testing has had fantastic results so we are expecting a huge response on the full roll out. We also plan to launch the rolled Wattleseed pavlova as a frozen dessert and begin to ensconce it as our national dessert. For a recipe to make your own and a reminder of Australia Day 05, have a look at <a href="http://cherikoff.blogspot.com/2005/01/some-australia-day-thoughts-and.html">my past blog</a>. I won't get into the argument as to if we or the Kiwis invented the pavlova but I am happy with leaving our neighbours with the cow-pat pav (pavlova) while we exploit the sophistication of a roulade-style pavlova dessert.<br /><br />A second strategic alliance is with <a href="http://www.descendance.com.au">Descendance</a> and we are very excited to have the major Aboriginal performance troupe in Australia associated with our global Dining Downunder™, Australian cuisine promotions schedule. Our collaboration of authentic Australian food and Aboriginal dance and didjeridu (yidaki) was extremely successful in Moscow this year and we look forward to our joint promotions during 2006.<br /><br /><span style="font-weight:bold;">Another go at the supermarkets</span><br /><br />Last week saw a major Victorian food manufacturer embrace several ingredients from a group of desert Aboriginal communities and wave the flag for authentic Australian foods. They are targeting the supermarkets with a stated aim of having authentic Australian foods an everyday part of Australia’s diet as well as hoping to build export markets.<br /><br />This is great news as the existing range of sauces, dressings and seasonings is not doing big numbers in Coles and really needs a shot in the arm with the injection of some food technology from a company with some manufacturing expertise. One company makes an Illawarra plum chilli sauce which is clear in colour when everyone knows that Illawarra plums are a deep purple from the anti-oxidants in them (highly nutritional ingredients and all the more reason for using the plums). <br /><br />I also saw that the seasonings by the same company are currently being dumped at 50c a pack and hope that this heralds their re-development to also address quality issues. <br /><br />When will manufacturers learn that you can’t dupe the market? It will always sort out the quality products from the rubbish, given enough time. <br /><br />More on this later …<br /><br /><span style="font-weight:bold;">Cherikoff authentic Australian foods help more companies grow for another record year</span><br /><br />I firmly believe that we need more high quality products on the market. From seeing what my own range does to build the authentic Australian food sector both for my own company but more importantly, for the many clients I supply, I know the benefits to be gained from products which are different, unique, invaluable and passionately desirable. <br /><br />Just have a look at the products of companies I supply, including <a href="http://cherikoff.blogspot.com/2005/06/dick-smith-foods-in-soup.html">Dick Smith Foods</a>' Bushfood Breakfast and two of his successful soups, McCormick's spices, <a href="http://www.csu.edu.au/enterprise/cheese/">Charles Sturt Uni</a> and Tilba cheeses, SPC Ardmona (<a href="http://www.taylorsfoods.com.au/htm/productswild.html">Taylor's</a>) sauces and even Woolies' Australian pepper sausages. And watch the shelves for Quandong hair care products in the New Year along with at least 5 other new food and cosmetic product range launches.<br /><br />Of course we can always come unstuck. For example, the two supermarket buyers in our major Australian stores decided they didn't want to stock the exceptional <a href="http://cherikoff.blogspot.com/2005/06/king-island-yoghurt-right-royal.html">King Island Lemon myrtle and maple yoghurt</a> and so no Australian can now get this product as a result. Even though it proved itself in food service and made the grade in the specialty stores and deli's, not scoring the supermarkets meant that the volumes just weren't there for a multi-national like National Foods (owned by San Miguel of the Philippines). This fantastic yoghurt has gone the way of the dodo unless consumers begin a campaign to the supermarkets encouraging the buyers to reconsider.<br /><br />In the food service sector and for the manufacturers we supply, Cherikoff authentic Australian ingredients provide the tools the end user needs to build my clients’ businesses. Think about this as it is a difficult concept to communicate. As I supply the best ingredients available, the discerning, creative and innovative chefs and manufacturers who are my clients are able to make equally invaluable dishes and products which are then talked about by the ultimate consumers of the products. We know that the best promotion money can buy is the passionate endorsement by those who know first hand – diners, consumers, end users. However, it is interesting how so many chefs and manufacturers continue to do the same thing year after year and expect a different result. Isn't that a definition for insanity?<br /><br />I am convinced that if everyone believed your marketing, everyone would be your customer. Having people who try my authentic Australian ingredients and love them, talk about, refer, recommend and rave about them is the best marketing strategy I can employ.<br /><br /><span style="font-weight:bold;">Bottled Stupidity</span><br /><br />And now another marketing strategy which is practicing that adage; if you can fool some of the people some of the time...<br /><br />A company which I predict will struggle is marketing bottled water with ‘bush flower essences’ – read this as marketing fluff. I have to agree with Neil Shoebridge from the Financial Review who perfectly described the range as Bottled Stupidity.<br /><br /><div style="text-align: center;"><img src="http://www.cherikoff.net/cherikoff/pictures/dumb.jpg"></div><br /><br />Unfortunately, they demean the real marketing substance of authentic Australian ingredients.<br /><br />As Neil points out, consumers are not idiots but the marketers of this water obviously think they are. He goes on to say these guys take the concept of questionable benefits to a new level. They are co-opting naturopaths who seemingly do not care about their reputations and lend their endorsements to the product claiming it has calming properties; enhances well-being; or is particularly suited to women. What are women less able to judge the authenticity of a claim of benefit where there can be none or do they mean it's just the water which is good for you?<br /><br />There is absolutely no scientific evidence that flower essences have any beneficial effects whatsoever. The marketers know this and make claims which cannot be tested such as improving your intuition, insight or creativity (sic). However, should their supplier of this snake oil choose the wrong flower (if they actually even pick a single blossom), they could extract an unhealthy concentration of compounds such as histamines (which could cause dramatic allergic responses) or equally worrying, chemicals called fluoroacetates, which are similar to the compounds in the bait poison, 1080. Do these marketers really know or understand the risk and consequences of what they are doing? I hear that the supplier ‘discovered’ the ‘remarkable’ qualities of the flowers by “meditating in the bush” and then made infinitely dilute solutions of the flowers to make his snake oil. Spare me. I actually know that he simply wrote down the names of plants I presented at a short course on Aboriginal foods years ago at Sydney University. Who could really think that there's any substance behind this product despite the full colour advertisements in the glossy magazines and stands of the water in retail stores. I know I'd be wanting my money back if my purchasing manager bought the stuff in to retail.<br /><br />I fully endorse Neil’s comments, “If the people (behind this water) think that anyone will buy this hogwash, they are delusional.”<br /><br /><br />Remember, you can subscribe to this newsfeed by pasting either of the following links into an RSS Reader (for more on RSS have a look at <a href="http://www.2rss.com/articles.php">this great site</a>):<br /><br /><a href="http://cherikoff.blogspot.com/atom.xml">Atom feed</a><br /><a href="http://www.2rss.com/atom2rss.php?atom=http%3A//cherikoff.blogspot.com/atom.xml">RSS Feed</a><br /><br /><br />Technorati tags: <br /><a href="http://technorati.com/tag/authentic+Australian+ingredients">authentic Australian ingredients</a >,<a href="http://technorati.com/tag/authentic+Australian+food">authentic Australian food</a>, <a href="http://technorati.com/tag/authentic+Australian+foods">authentic Australian foods</a>, <a href="http://technorati.com/tag/chef">chef</a>, <a href="http://technorati.com/tag/bush+flower+essences">bush flower essences</a>Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1135414813018287842005-12-24T19:49:00.000+11:002005-12-24T20:00:13.030+11:00MSG and obesity - If it tastes good it probably makes you fatI saw an interesting note on <a href="http://www.just-food.com">www.just-food.com</a> about the link between MSG and obesity and thought I’d read the article. Unfortunately, it was for members only but a quick copy and paste of the title into Google yielded not only the background article but it opened up a Pandora’s Box. <br /><br />If the topic of MSG interests you, have a look over <a href="http://www.msgtruth.org/">this site</a> for some really disconcerting information. But as to the topic of this blog, the gist of the just-food.com headline is a quote from the <a href="http://www.euroresidentes.com/Blogs/2005/12/scientists-in-spain-link-additive-to.htm ">Spanish scientists who did the research</a>:<br /><br />A team of scientists in the Faculty of Medicine at the Complutense University of Madrid has discovered that when given to rats, E-621 (monosodium glutamate) produces a massive 40 percent increase in appetite. The scientists think the additive affects the arcuate nucleus area of the brain and so prevents proper functioning of the body's appetite control mechanisms. According to this hypothesis, people (and children) who consume foods with large quantities of E-621 just feel more and more hungry the more they eat.<br /><br />I guess this explains why we often over eat what Westerners accept as cheap Chinese food (moreoften found in rural towns and RSL clubs and nothing like traditional Chinese fare) and find that we are hungry about a half hour later.<br /><br />Now, of course, the problem of obesity cannot be blamed on just one chemical as there are a huge number of differences between the hunter/gatherer diet of wild foods and our modern intake of highly refined, agriculturally selected, industrially modified edibles which are more adapted to the market supply chain than human nutrition. See my <a href="http://cherikoff.blogspot.com/2004_11_01_cherikoff_archive.html">previous blog</a> on this topic. <br /><br />But it is certainly more grist for the mill.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1128209330484542662005-12-21T23:52:00.000+11:002005-12-22T10:53:18.746+11:00Oz lemon - more than just lemon myrtleThis is my first product blog which is on <a href="http://www.dining-downunder.com/shop/index.php?main_page=product_info&cPath=1&products_id=9">Oz lemon</a>, my lemon myrtle sprinkle and I hope to look at one of the Cherikoff authentic Australian ingredients in a two weekly post. My intention is to create a collection of short reports as a close look at these still new, exciting and uniquely Australian foods and flavours. I hope it inspires you to track down a local source or use our <a href="http://www.cherikoff.net/shop">on-line store</a> and experiment in your own cooking. Anyway. Onto my feature product: <br /><br />Oz lemon, my lemon myrtle sprinkle<br /><br />The use of the authentic Australian food industry's best quality ingredients and their state of the art formulation in Oz lemon (lemon myrtle sprinkle):<br /><br /><span style="font-weight:bold;">saves you money</span> (high economy of use)<br /><span style="font-weight:bold;">gives a better result</span> than just ordinary lemon myrtle (far stronger and flavour-balanced) and is <span style="font-weight:bold;">a lot more versatile</span> (because of the complexity of flavour).<br /><br />Oz lemon is a unique blend of <a href="http://www.dining-downunder.com/shop/index.php?main_page=product_info&cPath=1&products_id=9">lemon myrtle</a>, encapsulated lemon myrtle essential oils, forest anise, lemon aspen and rainforest lime pulp along with some of their encapsulated juices as well. Compared to lemon myrtle alone, it can be up to twice the flavour impact because of the unique formulation of Oz lemon. <br /><br /><div style="text-align: center;"><img src="http://www.cherikoff.net/cherikoff/images/Oz-lemon-canister.gif"></div><br /><br />Another feature is that our brains compare new flavours (in fact, any new experiences) with a set framework of past 'accepted truths' and lemon as a taste is generally linked with acid. Try to think of a sweet lemon and it confuses rather than being immediately logical like sweet honey. To address this initial reaction to the 'lemon' in lemon myrtle, I added two indigenous sources of acid or tartness - the two rainforest fruits; lemon aspen and rainforest lime. An advantage of these fruits is that they also add complexity to the final product.<br /><br /><div style="text-align: center;"><img src="http://www.cherikoff.net/cherikoff/images/Oz-lemon-fs.jpg"></div><br /><br />Just try my new Oz lemon mousse mix or get it already made up as a freeze-thaw stable, exceptionally high quality, scrumptious dessert from Sticky Foods in Mortdale. Here's one made up and ready to eat:<br /><br /><div style="text-align: center;"><img src="http://www.cherikoff.net/cherikoff/pictures/Oz-lemon-mousse.jpg"></div><br /><br />So when you next think of grabbing for the lemon juice, try some Oz lemon instead. It is far superior in any of the following where I have also suggested a range of pseudonyms to add interest to a menu:<br /><br />Wild lemon and lime tart<br />Oz lemon sorbet<br />Rainforest lemon bavarois<br />Lemon myrtle cheesecake<br />Oz lemon brandy butter over Xmas pudding<br />Lamb shanks with garlic, rosemary and Oz lemon gremolata<br />Stir-fried chilli prawns on Oz lemon fettuccine<br />Grilled snapper with a mango and aromatic lemon myrtle salsa<br /><br />and offer a revitalising Oz lemon tisane<br /><br />There's a myriad of uses for this enhanced lemon myrtle formulation in menus featuring authentic Australian food, far more than for just ordinary lemon myrtle. Check out my <a href="http://www.cherikoff.net">food service pages</a> or <a href="http://www.dining-downunder.com/subscribe.asp">subscribe to the e-zine</a> for occasional recipes you can cook and of course, Oz lemon is available through our <a href="http://www.cherikoff.net/shop">on-line store</a>. In addition, check out Benjamin Christie's <a href="http://www.benjaminchristie.com/index.php?q=oz+lemon">Oz lemon recipes</a> here.<br /><br />As always, to be notified of my blogging on authentic Australian food, subscribe <a href="http://www.cherikoff.net/cherikoff/subscrib.htm" target="_blank">here</a> and be notified by email. Alternatively, grab this newsfeed by pasting either of the appropriate links into your RSS Reader (for more on RSS have a look at <a href="http://www.2rss.com/articles.php">this great site</a> or check out the simple introduction to using RSS technology <a href="http://www.rss-lessons.com/">here</a>).<br /><br /><a href="http://cherikoff.blogspot.com/atom.xml">Atom feed</a><br /><a href="http://www.2rss.com/atom2rss.php?atom=http%3A//cherikoff.blogspot.com/atom.xml">RSS Feed</a><br /><br />Technorati tags: <a href="http://technorati.com/tag/lemon+myrtle">lemon myrtle</a>, <a href="http://technorati.com/tag/Oz+lemon">Oz lemon</a>, <a href="http://technorati.com/tag/lemon">lemon</a>, <a href="http://technorati.com/tag/authentic+Australian+ingredients">authentic Australian ingredients</a>Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1135166572633015162005-12-21T23:01:00.000+11:002005-12-21T23:05:15.376+11:00Native Australian foods? You must be crazy.A lot of people ask how I've stuck at developing Australian native foods for the two and a half decades from when I was introduced to the wild food resources of Australia's Aborigines and recognised that we could not afford to lose this knowledge as Aboriginal culture changed and I knew there was an industry in commercialising these amazing ingredients. Well, with 20:20 hindsight, I must have been crazy.<br /><br />To create the native food industry meant working with suppliers, collectors, chefs, caterers and small manufacturers and moving into export markets as well. As I created demand for any particular food other entrepreneurs, often those who I trusted and with whom I worked closely grabbed a piece of the market and carved out a niche for themselves in competition. That's business, I guess and it isn't in our Australian nature to collaborate too much and it did force me to run that little bit harder to stay out in front.<br /><br />So I used my science background to develop leading edge processing ingredients for larger manufacturers who needed more than just simple herbs, spices, fruits or juices. This included:<br /><br />encapsulated essential oils, fruit juices and extracts<br />sub-critical carbon dioxide flavour extracts<br />juices, purees and concentrates<br />special formulations and blends<br /><br />and on to support documentation of:<br /><br />specification sheets<br />certificates of compliance<br />material safety data sheets <br />application information and more<br /><br />The science of turning wild Aboriginal foodstuffs into ingredients for the modern food, beverage, cosmetic and pharmaceutical industries has the potential to keep an army busy for several lifetimes. I know it is what keeps me interested and forward-thinking (and way out in front of the industry).<br /><br />But now, even I think that I must be crazy.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1128138191671092752005-10-01T13:36:00.000+10:002005-10-02T07:49:21.316+10:00One opinion goes to a city's headIt is amazing what a single travel writer's <a href="http://news.google.com/news?ie=utf8&oe=utf8&persist=1&hl=en&client=google&ncl=http://au.travel.yahoo.com/050928/3/kx4.html">opinion </a>from one, unqualified trip can do for a city's reputation (a bit like a food critic's opinion on his one night stand at a restaurant). Lucky we don't measure the efficacy of clinical drugs, agricultural chemicals, military armament developments or anything that really matters in the same way - check it out on a free junket trip and say it's the best there is (until the next city pays the freight for a visit). Forget the triple blind trial. This is a totally blind test.<br /><br />I am not saying that Sydney is not a great place for good food but the restaurants the reporter visited were just the same old highly promoted establishments with predictable menus and a strange similarity to one another. In fact their menus could come from equivalent restaurants in many food capitals around the world. What was really different about them? Where were the really unique <a href="http://www.cherikoff.net/">authentic Australian ingredients</a>? Mentioning the restaurants using these would make Sydney special and worth visiting to dine. Had the reporter tried the carpaccio at Deep Blue Bistro in Coogee he would have really been blown away. Chef Thomas makes the absolute best use of crocodile in this dish that I have ever tried. Check out Thomas’ menu compared to the pedestrian menus our reporter found interesting …<br /><br /><span style="font-style: italic;"><span style="font-weight: bold;">Olive oil poached organic vine ripened tomatoes</span> with Mintbush marinated bocconcini and micro basil<br /><span style="font-weight: bold;">Baby rocket and Wild Rosella flower salad</span> with Asiago and Aniseed Myrtle reduced balsamic<br /><span style="font-weight: bold;">Ahi Tuna Tartar</span> with avocado and a wild lime reduction<br /><span style="font-weight: bold;">Deep Blue Crab Cake</span> with Munthari apple slaw grapefruit reduction<br /><span style="font-weight: bold;">Wildfire seared Sea Scallops</span> with roasted beet carpaccio<br /><span style="font-weight: bold;">Pan fried King Prawns and Murray River Yabbies</span> in sugarbag honey and lemon aspen on a bed of garlic shoots<br /><span style="font-weight: bold;">Grilled Paperbark Baby Barramundi</span> served with sautéed prawns, wilted greens, and a sweet corn foam<br /><span style="font-weight: bold;">Rainforest Rub Seared Salmon</span> with grilled asparagus spears and potato fondue<br /><span style="font-weight: bold;">Slow roast crispy skin Duck breast</span> with sweet pea risotto and riberry jus<br /><span style="font-weight: bold;">Chargrilled Kangaroo Loin</span> served with pumpkin, quandong relish and pepper berry jus</span><br /><br />For more of the offering, go to the menus at <a href="http://www.deepbluebistro.com.au/menus_alaCarteDinner.htm">Deep Blue Bistro's website</a>.<br /><br />I must admit that their cocktails need help to yet be stunningly appealing but this is still a work in progress and add a riberry or two to a vodkatini or some wild lime to a caipirosca and the anticipation for things to come will really fire the menu.<br /><br />Meanwhile, down in Redfern, above the Sky Bar on George St you’ll find <a href="http://www.bestrestaurants.com.au/booking/select_rest.asp?id=1112">Gunya Lounge and Bar</a> with Chef Brian Campbell at the helm. This is a cut above pub food and well worth a visit. His menu is about to go through a seasonal change and I for one will be looking forward to the new menu.<br /><br />Brian gave me a bunch of his sauces, preserves and syrups to taste and he was right on the nail with a bunch of them. Great taste, unique and well balanced with complementary ingredients. If this is a reflection of his place in Sydney’s dining scene then get that reporter back here and have him try some really special tastes of Sydney. Not just tourist tucker from the PR chefs.<br /><br />As always, to be notified of my blogging, subscribe <a href="http://www.cherikoff.net/cherikoff/subscrib.htm" target="_blank">here</a> and be notified by email. Alternatively, grab this newsfeed by pasting either of the appropriate links into your RSS Reader (for more on RSS have a look at <a href="http://www.2rss.com/articles.php">this great site</a> or check out the simple introduction to using RSS technology <a href="http://www.rss-lessons.com/">here</a>).<br /><br /><a href="http://cherikoff.blogspot.com/atom.xml">Atom feed</a><br /><a href="http://www.2rss.com/atom2rss.php?atom=http%3A//cherikoff.blogspot.com/atom.xml">RSS Feed</a><br /><br />Technorati tags: <a href="http://technorati.com/tag/food+critics">food critics</a>, <a href="http://technorati.com/tag/Sydney">Sydney</a>, <a href="http://technorati.com/tag/Australian+food">Australian food</a>, <a href="http://technorati.com/tag/authentic+Australian+ingredients">authentic Australian ingredients</a>Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1125580452697826632005-09-01T22:55:00.000+10:002005-10-02T07:52:18.546+10:00Dining Downunder in 39 countries<a href="http://www.dining-downunder.com">Dining Downunder</a>, the Australian TV cooking series which features our authentic Australian cuisine and ingredients, is set to replay on the <a href="http://www.dining-downunder.com/downloads/ABC-Asia-Pacific.pdf">ABC Asia Pacific network</a> in October.<br /><br />We are inviting companies that already export to the Asia Pacific region to become involved with our Strategic Marketing Program. We understand the difficulties of establishing and maintaining a brand overseas and more importantly the costs that go along with it. So we really add value to a highly cost effective media buy and keep your investment working for years after the television exposure.<br /><br />The show, along with your commercial positions will be shown 5 times a week for 13 weeks and then we provide the opportunity to keep promoting your products for the next 2 years to retail and food service markets during our scheduled Australian cuisine promotions throughout Asia.<br /><br />Information about our program can be downloaded from <a href="http://www.dining-downunder.com/downloads/ddu-on-abc-ap.pdf">here on our website</a>.<br /><br />A snippet from the show can also be <a href="http://www.dining-downunder.com/cooking-show-trailer.asp">viewed on-line</a>. <br /><br />We apologise for the short deadline, but indication of participation is required asap. Please indicate your company's involvement by <a href="mailto:dan@dining-downunder.com">emailing</a> or phoning (02 9554 9477 or 0415 164 536) Dan Clark now.<br /><br />We look forward to taking your product to market on Dining Downunder.<br /><br />Technorati tags: <a href="http://technorati.com/tag/Dining+Downuunder">Dining Downunder</a>, <a href="http://technorati.com/tag/export">export</a>, <a href="http://technorati.com/tag/ABC+Asia+Pacific">ABC Asia Pacific</a>, brand buildingVic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1125519191996121462005-09-01T06:08:00.000+10:002005-09-01T22:49:01.056+10:00Breakfast in Australia<p class="MsoNormal"><span style="" lang="EN-AU">I thought that I’d put together a range of breakfast ideas to show how innovative Australian ingredients can take a pedestrian menu to deliciously decadent heights. Incidentally, in the menu below, the Yakajirri is a spice mix made from bush tomatoes (akudjura) blended with garlic, Alpine pepper and dried conventional tomato flakes. Oz lemon is a lemon myrtle mix perfectly balanced for flavour with dried wild lime, lemon aspen and aniseed myrtle. It even makes a superb infusion either on its own or sprinkled over a good strong coffee (remember LA Story’s “I’ll have an espresso with a twist of lime”). The other reason to drink Oz lemon as a tea is when you’ve been out screaming all night at a bar and the throat’s a bit raw. It’ll heal a sore throat in just a few sips.<o:p></o:p></span></p> <span style="" lang="EN-AU"><o:p></o:p></span><b style=""><span style="" lang="EN-AU">breakfast buffet<o:p></o:p></span></b><span style="font-weight: bold;"><br /><br /></span> <ul style="margin-top: 0cm;" type="disc"> <li class="MsoNormal" style=""><span style="" lang="EN-AU">mini bagel with oven roasted tomatoes seasoned with Yakajirri topped with wild herb ricotta and basil<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">Tasmanian smoked salmon, rocket & crème fraiche frittata dusted with <a href="http://shop.dining-downunder.com/store/products/item114.inetstore">Oz lemon</a><o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">traditional Burcher muesli with poached apple, rhubarb, <st1:place st="on"><st1:placename st="on">King</st1:placename> <st1:placetype st="on">Island</st1:placetype></st1:place> lemon myrtle and maple yoghurt, scorched almonds, served in a glass<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">coconut rice with wild lime syrup and fresh mango<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">mini <a href="http://shop.dining-downunder.com/store/products/item116.inetstore">Wildfire spiced</a> bagel with ham, tasty cheese & <a href="http://shop.dining-downunder.com/store/products/item109.inetstore">Wattleseed </a>mustard mayo<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">Aussie toast with <a href="http://shop.dining-downunder.com/store/products/item115.inetstore">Alpine pepper</a> bread soaked in egg and served with sour cream and lemon aspen syrup<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">Belgian waffles drizzled in Wattleseed syrup with lemon myrtle and maple yoghurt<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">melon, watermelon, sweet corn, sago and thick vermicelli in fresh coconut milk with slivers of fresh coconut flesh seasoned with Oz lemon<o:p></o:p></span></li> </ul> <p class="MsoNormal"><b style=""><span style="" lang="EN-AU">cooked breakfast<o:p></o:p></span></b></p> <ul style="margin-top: 0cm;" type="disc"> <li class="MsoNormal" style=""><span style="" lang="EN-AU">mushroom, wattleseed & aniseed myrtle omelette with mintbush marinated fetta & wilted baby spinach<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">soft boiled truffled eggs in bowls with bacon & Alpine pepper sourdough toast soldiers<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">Oz lemon pancakes with <a href="http://shop.dining-downunder.com/store/products/item110.inetstore">riberry confit</a> & snow sugar<o:p></o:p></span></li><li class="MsoNormal" style=""><a href="http://shop.dining-downunder.com/store/products/item112.inetstore"><st1:place st="on"><st1:placename st="on"><span style="" lang="EN-AU">Red</span></st1:placename><span style="" lang="EN-AU"> <st1:placetype st="on">Desert</st1:placetype></span></st1:place></a><span style="" lang="EN-AU"><a href="http://shop.dining-downunder.com/store/products/item112.inetstore"> dusted</a> potato latkes with smoked salmon, rocket & horseradish cream<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">lamb cutlets in Illawarra plum sauce with your choice of eggs<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">eggs Benedict with Yakajirri hollandaise with aniseed myrtle brioche<o:p></o:p></span></li><li class="MsoNormal" style=""><span style="" lang="EN-AU">grilled pineapple slices seasoned with Alpine pepper and served with rosella yoghurt and an Oz lemon tuile and blueberries<o:p></o:p></span></li> </ul> <span style="" lang="EN-AU">Naturally, you can make the above ideas as glitzy or mundane as you like to suit the style of your café but whatever, you can bet your clients will rave about the food and flavours. I know this as fact because we get amazing feedback from the Australian cuisine promotions I run with my chef colleague, <a href="http://www.benjaminchristie.com/">Benjamin Christie</a>, in destinations all over the world. And there's the build up of interest and demand from <a href="http://www.cherikoff.net">Cherikoff Australian Ingredients</a> and our on-line <a href="http://www.cherikoff.net/shop">store</a>.<br /><br /><span style="font-size:85%;">This article first appeared in Cafe Biz magazine (Aug 05).</span><br /><br /></span>Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1125518701151018942005-09-01T05:59:00.000+10:002005-09-01T22:35:30.916+10:00Edna's gone but the lesson's thereI know it’s been a few weeks but I'd like to wish Jennice and Raymond Kersch from Edna's Table all the very best in their new ventures. Their Clarence St restaurant closed its doors recently and with it, another chapter in the development of Australian cuisine.<br /><br />Raymond had a passion for arty food and his dishes were always visual masterpieces. From his self-made uniforms to the Aboriginal inspired restaurant decor the eatery oozed a visual theme which could only be Australian. That Edna's Table lasted so long, is testimony to food being eaten first with the eyes before the palate tests the meal.<br /><br />My frustration with many restaurants using my collection of indigenous ingredients is that meals can look great but lack that Wow! factor which makes them valuable in terms of culinary expression. I have a tested belief that there should be surprise (and science) in every dish created and great dishes can be conceptualised well before the hob is hot and the mise en place is started. I have written previously on the merits of delivering the 7 tastes - sweet, sour, salt, bitter, aromatic, pungent and Maillard as well as maximising the textures - in every dish and the benefits ensuing from tantalising all our senses of taste and mouth-feel. How much better is a dessert with all of these notes than one which is just sweet? What about a salad which lacks half of the flavours - it's probably one tenth as satisfying as another salad which has them all.<br /><br />Consider the Caesar salad which is indisputably the most popular salad/light meal in any Caucasian food outlet in the world. A well made Caesar has all of the component tastes and lessens in appeal as the pungent anchovies or the Maillards of well-fried bacon are left out. A vegetarian Caesar needs a lot of thought in adding back the Maillard products.<br /><br />Think of a creme brulee and ensure that there's bitter and pungency from the burnt sugar (the crunch), aromatics and Maillard products from Wattleseed (if you can bastardise a French dessert with Polynesian vanilla, why not Wattleseed) and salt in the cream (smooth firmness as well). How much better is it with some sourness from an accompanying fruit garnish? The same applies to the Australian classic – the Wattleseed pavlova (soon to be available as a ready-made, frozen dessert).<br /><br />So with Edna’s gone where is the Australian food industry’s iconic restaurant now? Well, out of the ashes comes the 15 strong <a href="http://www.blackstump.com">Black Stump</a> chain at one end of the market, <a href="http://www.bestrestaurants.com.au/booking/select_rest.asp?id=882">Deep Blue Bistro</a> at Coogee Beach and Gunya at Redfern.<br /><br />But you’ll have to wait for my next blog for more details ...<br /><br /><br />As always, to be notified of my blogging, subscribe <a href="http://www.cherikoff.net/cherikoff/subscrib.htm" target="_blank">here</a> and be notified by email. Alternatively, grab this newsfeed by pasting either of the appropriate links into your RSS Reader (for more on RSS have a look at <a href="http://www.2rss.com/articles.php">this great site</a> or check out the simple introduction to using RSS technology <a href="http://www.rss-lessons.com/">here</a>).<br /><br /><a href="http://cherikoff.blogspot.com/atom.xml">Atom feed</a><br /><a href="http://www.2rss.com/atom2rss.php?atom=http%3A//cherikoff.blogspot.com/atom.xml">RSS Feed</a>Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1122612619105582972005-07-29T17:30:00.000+10:002005-08-04T18:00:03.966+10:00Folly as Neil Perry foils a fishIt absolutely amazes me just how many chefs have no idea as to the true nature of the materials with which they work. I'll use Oz lemon which is my awesome lemon myrtle mix as an example of how chefs cock up cooking with new ingredients in a future blog but there are countless other more mundane products.<br /><br />Take aluminium foil for example. I recently saw Neil Perry's August newsletter with a recipe for baked snapper where Neil poured one of his ready-made sauces (so much for Neil Perry Fresh but I guess starting with a fresh fish is a good idea before you poison yourself with the cooking method). Where was I? Oh yes. You pour this ready made stuff all over the fish and then wrap it all up in foil. <br /><br />Now let me ask you a question? Once baked and unwrapped - and you might have done it yourself with potatoes on the BBQ - what colour would the foil be on the inside? Is is still bright and shiny or dull and grey?<br /><br />I can tell you if you can't remember (and I'll tell you why you can't remember too). The foil goes a drab grey and doesn't look anywhere near as pristine as when you rolled it out of the package. In fact, it's probably lethal in the long run and definitely bad for your health in the shorter term.<br /><br />What happens, is the plastic coating - yep, the foil is actually a fine layer of aluminium metal with plastic on both sides to protect this highly reactive metal from oxidising and turning into the powdery white, aluminium oxide - as I was saying, the plastic coating dissolves in the fats and oils of the food you're about to eat. <br /><br />You might recall the ruckus about plasticisers (mono vinyl chlorides) which were found to be carcinogenic, mutagenic and teratogenic (they cause cancer, mutations and tumors, respectively) and were released from the lining of milk cartons before the problem was sorted. Let me refer you to an <a href="http://tuberose.com/Plastics.html">excellent website</a> on plastics which will scare the pants off you. Anyway. These are the same problematic plasticisers! So where's the education about this common product? We're not just drinking cold milk that's been stored in cartons with a few free plastic monomers, we're being shown how to cook with this stuff, apply heat and make it actually dissolve through the process we use. You can see what's happening!<br /><br />Help! Who was it who was said to have said "Forgive them for they know not what they do."?<br /><br />And it doesn't stop there. Once the protective layer is picked up in your food, the aluminium metal is free to react with the oxygen in air and the more soluble and certainly more mobile aluminium oxide is also taken up by your food. Now Altzheimer's disease has a characteristic feature of high brain levels of aluminium and while no one can definitively say that the metal is a causative factor in the disease, wouldn't it be a good idea to avoid getting the features of a disease if it were a simple matter of doing so?<br /><br />Where's ANZFA (the food authority people) or the ACCC (yes they also meddle in food affairs) now? <br /><br />On a positive note, foil can be an excellent barrier to moisture and so is a great material in which to bake or steam food but please, add a layer of paper or paperbark, even cabbage or lettuce leaves (none of which you eat) in between the food item and the foil. This renders the cooking method safe. I suppose that the only good thing about Neil Perry's way of cooking is that you won't remember doing it as you suffer the cellular damage and your family suffers your ultimate memory loss. <br /><br />(My apologies to any sufferers of the disease and to their families who really bear the brunt of this modern ailment).<br /><br />As always, to be notified of my blogging, subscribe <a href="http://www.cherikoff.net/cherikoff/subscrib.htm" target="_blank">here</a> and be notified by email. Alternatively, grab this newsfeed by pasting either of the appropriate links into your RSS Reader (for more on RSS have a look at <a href="http://www.2rss.com/articles.php">this great site</a> or check out the simple introduction to using RSS technology <a href="http://www.rss-lessons.com/">here</a>).<br /><br /><a href="http://cherikoff.blogspot.com/atom.xml">Atom feed</a><br /><a href="http://www.2rss.com/atom2rss.php?atom=http%3A//cherikoff.blogspot.com/atom.xml">RSS Feed</a><br /><br /><!-- Start of StatCounter Code --><br /><script type="text/javascript" language="javascript"><br />var sc_project=838583; <br />var sc_partition=6; <br />var sc_security="5abcc2f9"; <br /></script><br /><br /><script type="text/javascript" language="javascript" src="http://www.statcounter.com/counter/counter.js"></script><noscript><a href="http://www.statcounter.com/" target="_blank"><img src="http://c7.statcounter.com/counter.php?sc_project=838583&java=0&security=5abcc2f9" alt="website tracking" border="0"></a> </noscript><br /><!-- End of StatCounter Code -->Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1119770301188041622005-06-26T17:02:00.000+10:002005-06-26T21:31:24.810+10:00Dick Smith Foods - in the soupDick Smith is a well known personality in Australian society and his valiant efforts to make us think about our food supply have been enshrined in his Dick Smith Foods operation. It is unfortunate that Dick Smith himself, had to learn about Australian consumers and that while they were willing to try his alternate foods made by local companies instead of the multi-nationals, quality still had an important part to play.<br /><br />It is now obvious, that the foods of comparable or superior quality under the <a href="http://www.dicksmithfoods.com.au">Dick Smith Foods</a> brand have proven to be preferred alternatives and his peanut butter, asparagus, biscuits (including Temptins) and his breakfast cereal have stood the test of trial and time.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/1945/399/1600/bushfoods-03.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/1945/399/320/bushfoods-03.jpg" border="0" alt="" /></a><br />It so happens that I provide the Australian ingredients for the fruit pieces in the Bushfood breakfast cereal even though I, along with most consumers who have written in about the product, think that the resultant taste should be more intense and definitive. It would even be possible to improve the fruit pieces so that they have a low glycaemic index, or contribute an anti-oxidant or an immune-stimulant activity or simply have more distinctive and interesting flavours. <br /><br />My ingredients are highly functional but I am still waiting for an Australian company to recognise their true worth as food additives and flavorants. It will probably fall to a foreign company to take advantage from the use of my ingredients as there are much bigger markets than ours. An innovative edge is just what most food manufacturers need outside of the closed offering now being shrunk to a choice of two by Australian supermarkets. <br /><br />Have you heard this news? One supermarket has decided to reduce the number of brands on its shelves and replace them with in-house brands. However, should a company really want the shelf space, they can offer to pay a fee simply for the right to compete with other companies for the same limited space. The only winner is the supermarket which pockets even more money for their real estate while pushing up prices on all but their own brands. Read more about this disasterous development driven by our grocers <a href="http://www.dicksmithfoods.com.au/dsf/index.php?d=media&p=noproducts">here</a>.<br /><br />Wouldn't it be great if we could move back to more of a village strip retail precinct where you get to know your butcher, baker, gourmet food outlet and perhaps we might even get fruits and vegetables which are not engineered for maximum shelf-life irrespective of how they taste. What if this village strip was virtual and the stores could benefit from bulk buying and effective distribution? Maybe there's an on-line business for someone. I know my <a href="http://www.cherikoff.net/shop">own virtual store</a> is growing rapidly as discerning consumers demand supply of quality products wherever they live. And with the security of on-line trading these days, who doesn't shop via the Internet when they want that difficult to find, prestige or special something? <br /><br />Personally, I'd love to see Walmart come to Australia. Their policy is never to charge shelf or line fees, they don't insist on an advertising and promotional contribution and they change their buyers regularly so that relationships do not extend to extra-curricular activities. Sure, everytime a Walmart opens in a town or suburb, dozens of strip shops find it hard if not impossible to compete but if we have to have supermarkets (and I'm not saying we do), then at least we can support the more ethical amongst them (even if they are foreign-owned). I know quite a few Australian manufacturers which have made the decision not to play with the big guys because the supermarkets dictate such unreasonable terms as to make businesses difficult if not impossible to run, borderline financially and therefore high risk but with no commensurate high return.<br /><br />Consider the struggles of another Dick Smith Foods product in the supermarkets: There has been a very quiet launch of four new soups onto the shelves. The manufacturer, Windsor Farm Foods and I developed a delicious range including Cream of green pea with Australian mint; Tomato with basil and Wildfire spice; Butternut pumpkin also with Wildfire spice; and Minestrone with Alpine pepper.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/1945/399/1600/DSF-soups.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/1945/399/320/DSF-soups.jpg" border="0" alt="" /></a><br />The range comes in generous 500ml tins as heat and serve, low fat recipes and would be ideal with a dollop of lite sour cream or some home-made bread flavoured with <a href="http://shop.dining-downunder.com/store/products/item115.inetstore">Alpine pepper</a> or <a href="http://shop.dining-downunder.com/store/products/item109.inetstore">Wattleseed</a>. As a meal or snack in the depths of Winter, my choice is to add a sprinkle of <a href="http://shop.dining-downunder.com/store/products/item114.inetstore">Oz lemon</a> to any of the soups or bake a bread using some as an immune stimulant. And as the weather warms up in Spring, I'll go for these soups chilled for a delicious starter. Give them a go yourself and let us have your feedback on these new products.Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1119343144100779242005-06-21T18:24:00.000+10:002006-04-02T18:08:17.436+10:00King Island yoghurt - a right Royal flavourI had my wife, Clare tell me on the phone that other day "I hope you are supplying King Island because I've just tasted the best yoghurt ever!"<br /><br />Luckily she was referring to their new Lemon myrtle and Maple variety for which I do provide the maple and Oz lemon extracts as flavouring. And I have to agree that the product is hard to put down and leave some for later.<br /><br /><div style="text-align: center;"><img src="http://www.cherikoff.net/cherikoff/images/KI-yoghurt.jpg" /></div><br /><br />King Island tested their yoghurt in food service for many months before getting the thumbs up from chefs and their clients and only then did they expand production to retail. The product is only available in specialty and gourmet food stores but if it proves popular it might make it to the supermarkets. Try some for yourself and let me know what you think.<br /><br />Another product with the chefs at the moment is my Belgian white chocolate mousse in three flavours - Oz lemon (again), Forest peppermint and Wattleseed. The mousse comes as a powder to which you add an equal weight of water. This mixture then gets added to twice its weight of whipped cream and left to set overnight. I am planning to re-pack it into retail sizes so keep an eye on this blog for notification on its availability through our <a href="http://www.cherikoff.net/shop">on-line shop</a>.<br /><br />The formulation is such that the finished product will keep chilled for 10 days or it can be frozen (even for months) and later thawed with no loss of quality.<br /><br />My favourite would have to be <a href="http://www.dining-downunder.com/shop/index.php?main_page=index&cPath=4" title="wattleseed"><br />Wattleseed</a> as this nutty, coffee, chocolate, hazelnut taste is really good with dairy products. I must admit, since inventing it as a flavouring way back in the 1980s (September of 1984 to be precise) I have always known that it will one day be a world flavour. Sure. It's taking some time but from bread mixes in Switzerland, chocolates and ice cream in New York and added to risotto in menus in Russia and marinated mushrooms in Nagoya, it has come a long way.<br /><br /><div style="text-align: center;"><a href="http://www.dining-downunder.com/shop/index.php?main_page=index&cPath=4" title="wattleseed"><img src="http://www.cherikoff.net/cherikoff/images/wattle-jar-and-extract.jpg" /></a></div><br /><br />My next aim is to market a Wattle beer which I make regularly as a home brew but I just need an innovative beverage company. Anyone listening?Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.comtag:blogger.com,1999:blog-8670437.post-1119174654615650732005-06-19T19:45:00.000+10:002005-06-23T10:22:36.743+10:00I'll never clam up about this win!Who would have thought that a couple of larrikin Aussies (<a href="http://www.benjaminchristie.com/">Benjamin Christie</a> and I) could fly into Rhode Island and Newport's <a href="http://www.newportfestivals.com/Chowder_Cook_Off/">24th Annual Schweppes Clam Chowder</a> cook-off and walk away with a 2nd place in the creative chowder category? Sure. We brought with us some Wildfire spice to add those delectable pungent notes and of course, a goodly amount of Oz lemon for the aromatics.<br /><br /><div style="text-align: center;"><a href="http://shop.dining-downunder.com/store/products/item116.inetstore"><img src="http://www.cherikoff.net/cherikoff/images/Wildfire-small.gif" /></a></div><br /><div style="text-align: center;"><a href="http://shop.dining-downunder.com/store/products/item114.inetstore"><img src="http://www.cherikoff.net/cherikoff/images/Oz-lemon-small.gif" /></a></div><br />These ingredients took the clams, clam juice, bacon, potato and cream to new heights of taste and generated hundreds of compliments on the day, followed by emails for weeks as to how our chowder should have taken first place.<br /><br />For anyone wanting to compete in this chowder competition or any of the others held around the world, there's a strategy to recognise in order to have any hope of winning: Because it is the publc who votes for the grading, you have to get your chowder samples out to as many of the attendees as possible. This means not just handing out tastings over your stall table but serving the 7 and 8 deep mass of 'chowderheads' but getting out amongst it and attacking the multitudes from all sides with tray service. Your judges have to taste to adjudicate.<br /><br /><div style="text-align: center;"><img src="http://www.cherikoff.net/cherikoff/images/chowderheads.jpg" /></div><br />There's another clue to a prize too. Be the furthest travelled. It seems that the Newport pilgrimage was too daunting for anyone further away than Sydney so we picked up that prize as well.<br /><br /><div style="text-align: center;"><img src="http://www.cherikoff.net/cherikoff/images/Winning-cheque.jpg" /></div><br /><br />Anyway. We apparently worked miracles in pulling off 2nd place in the chowder grading as New Englanders are rightly chauvinistic about their regional culinary specialty. I think it urked a few locals to lose, judging by the low scoring red (Manhattan) chowders and next to no scored meat soup which was entered as a means of avoiding the manufacture and service of the vast volumes of soup we tackled - 140 gallons of it! That's 532 litres, give or take some for evaporation. We were certainly chuffed in taking out our award and look forward to next year when we will cook .... on second thoughts, I think we'll keep our winning recipe for 2006 a secret for at least a short while.<br /><br />To tell you about the rest of our Rhode Island visit I'd need to remind you that the US is the home of hospitality and our hosts wined and dined us until we were approaching blimp dimensions. One highlight was a brunch at the spectacular, Castle Inn function centre which sits on a grassy ridge over-looking the Sydney-harbour-like waters of Newport.<br /><br /><div style="text-align: center;"><img src="http://www.cherikoff.net/cherikoff/images/castle-hill-inn.jpg" /></div><br /><br />We'd seen this majestic venue from the sea a few days before from on-board the Andirondeck, a 50 foot yacht which we sailed for a few hours before sun-down.<br /><br />I'd like to thank Rich Hopkins and his energetic, charming and endearing wife, Ania for their hard work and friendship and 'Hutch' Hutchinson for his guided tour of the homes of the rich and famous (as well as those poor souls who had to donate their estates to the State in lieu of paying the taxes on them) and then on to the pubs and restaurants which make Newport the place to visit in their summertime. I know I'll be heading there again come the cold wintery days of a Sydney June.<br /><br /><pre id="line321"><span style="font-weight: bold;">Back Links</span><br /></pre> <a href="http://superchefblog.com/2005/05/aussies-battle-yanks-over-chowder.html">Aussies Battle Yanks Over Chowder</a>Vic Cherikoffhttp://www.blogger.com/profile/13373996285164706564noreply@blogger.com