To co-incide with national Day celebrations for Australia, a 10 day food festival commencing January 28th, will take place throughout the outlets of Towers Rotana Hotel, Dubai, with Australian guest chefs hosting dinners and doing cooking demonstrations in the various outlets of the hotel. Authentic Australian ingredients will be used in buffets in Gardinia and a totally Aussie twist in the Long’s menu as well as the great Aussie BBQ poolside on January 28.
A similar event will be held at the Millenium Hotel in Adu Dhabi with chef Dayle Merlo from Noosa's Bistro C heading the flavour force. Dayle cooked for us on the Noosa episode of Dining Downunder just minutes after coming of his motorcycle and getting quite banged up. All's healed now, so drop in if you're in the region and say hello.
The flavours of Australia come to Dubai in January at Towers Rotana Hotel and the Millenium Hotel Abu Dhabi in conjunction with the Australian Consulate in Dubai, Meat & Livestock Australia and Cherikoff authentic Australian ingredients supplied through Essential Fine Foods.
Wednesday, January 26, 2005
Some Australia Day thoughts and recipes
Well. It's 4 weeks into 2005 and already the year's slipping away. Like me you've probably already planned a heap of outcomes and scheduled them for set deadlines. I've pencilled in 9 promotional events sort of spread out monthly and to be run somewhere between KL and Moscow and have 3, maybe 4 other countries to accommodate. So where's the year gone?
Then there's still that sobering disaster in the Indian Ocean. You've got to feel for those people in the affected areas who still have to endure the horrific outcome of the undersea earthquake. I know I count myself lucky indeed to have been in Phuket only a few weeks before the tsunami and moving on from the promotion I completed with Benjamin Christie as though it would all still be the same as whenever I came back. Nature can be an awesome teacher but I look at life a little differently today than just a month ago. I am adding these frightening pictures so that we remember just how awesome this disaster was and that we continue to help support the rebuilding process however we can. The wave came and went. Now we have to prove the riddle of the universe: Wherever life can exist, it will.
Looking forward is one of the lessons and recognising the truth in the cliché; 'What doesn't kill you makes you stronger.' However, I do acknowledge the sorrow for those who lost friends and family in the disaster and hope that business gets back to some normality quickly so that locals can begin to earn incomes again to rebuild their lives. The news from Phuket is that there's been a lot of media hype (disasters really sell newspapers and make the media barons richer, don't they)? If you were thinking of going, please do so. It really helps the locals if you do and it is still a great place to holiday (or work).
But now onto happier things. I hope you share my optimism that this year is going to be the biggest ever for Australian native foods and our developing authentic Australian cuisine abroad. It is terrific to also see the wide range of customers using my ingredients, from The Watermark, Aqualuna, Tetsuya and the newest addition to the list, Wildfire, where the chefs are appreciative of the ingredients as interesting for the particular dishes in which they use them and with no imperative to go all-native. I don't know how many times I've been asked by journalists, "Where are the Australian (meaning full-on indigenous menu) restaurants in Australia?" This is not the point. If a chef is looking for a uniquely and authentic Australian flavour in a dish then he uses a native ingredient. Otherwise an Asian, Indian or Mediterranean one might do.
Australia Day is one time when we can put a greater focus on Cherikoff ingredients and other domestic produce in celebration of where our cuisine has come and how it's developed. So I've put together a few ideas. Firstly, lets look at three dishes which were featured on Channel 9's Today Show where Benjamin Christie, Mark McCluskey and I added some zing to the MLA's ideas on promoting lamb. Have a look at Lambada, Lamb-ingtons and Lamb and Dam followed by a Pav Swag (to be a little kitch with the naming). And remember that you can get my ingredients from anywhere in the world by shopping on-line.
Lamb is probably our national meat while we wait for kangaroo meat to rise into significance. I personally can't wait for the MLA to embrace this environmentally-sensible resource for the benefit of their levy-paying members and I feel sure that the time will come. The on-going health of our country depends on it. These recipes are uniquely Australian because of the use of a range of native flavoured seasonings: Alpine Pepper, Wildfire Spice, Red Desert Dust, Oz Lemon and Fruit Spice. As I mentioned, you can get my ingredients from anywhere in the world by shopping on-line or if you are a chef, through all good food providores. Just ask them as they may not promote my ingredients even though they stock them. Don't ask me why, maybe it's because I can't afford to pay the incentives the big food companies offer the sales reps. Anyway.
1. Here’s a dish with a Spanish/Mediterranean influence made authentically Australian with Wildfire Spice:
Lambada - Skewers of lamb, capsicum and Spanish onion marinated in Alpine pepper and seasoned with outback Wildfire spice
This is an easy recipe using your choice of meat for the skewers. If you choose a cheaper cut, then marinate it in some mashed paw paw fruit for a few hours beforehand and once the skewers are loaded up, season with the Alpine pepper. Cook the meat on a medium-high heat and once they are done (still a little pink in the middle) season with the Wildfire spice and serve.
2. This 'Hawaiian' influence is made authentically Australian with wattleseed, rainforest nuts and wild herbs:
‘Lamb-ington’ - Macadamia and wattleseed crusted cutlets as a duet served with wild scented pineapple rice. This is a recipe based on one I featured in my first cookbook and which came from Scott Webster who now runs Osia in the Haymarket, London.
While much of the world thinks of the Macadamia nut as the Hawaiian nut, this uniquely Australian rainforest tree nut makes an excellent crusting for meats but its high content of oil makes it easy to burn so finish the cutlets off under a hood or in a camp oven.
Dip the cutlets (bone out) in flour and then into a whisked egg. Coat the prepared cutlets in a mixture of Cherikoff ground Wattleseed and macadamia nut fines and BBQ on a hotplate or in an oiled pan. Cook both sides of the cutlets until the macadamia nut pieces begin to brown slightly and then transfer them to a hot camp oven lined with paperbark to cook on. This can sit over a medium heat on the hob. Once done, serve the cutlets on steamed rice flavoured with a little Yarras Grove Garlic and Gumleaf oil, some BBQd pineapple pieces well dusted with Alpine pepper.
3. Colonial British and Asian fusion made authentically Australian in this dish with wild herbs and spices over lamb and yabbies
Lamb and dam - rice noodle salad with red desert dusted lamb and Oz lemon yabbie tails
This mixes jumbuck and yabbies in an Asian noodle salad.
Prepare the vermicelli noodle by steeping it in boiling water until soft. Toss with some sesame seed oil, chopped chilli, strips of capsicum and some shitake mushroom strips. Meanwhile, coat some lamb strips with Red Desert Dust and cook off on the BBQ. Also toss a few yabbies on the Barbie and once they are done, remove the tail meat and finish with a seasoning of Oz lemon. Finally, simply serve the noodle salad in a bowl, top with the lamb strips and finish with the yabbie tails.
4. And now for dessert - New Zealand/Australia 'Downunder Duel' dessert - Who did create the Pavlova?
Pav Swag or as Rose-Marie Perkins, the charismatic chef at le Boomerang, just out of Lyons, France calls them; Vic Rolls - Rolled wattleseed pavlova
7 egg whites
1 teaspoon lemon juice
1? cups (310g) castor sugar
2 tablespoons Wattleseed extract
300ml whipped cream
½ cup biscuit crumbs – try Dick Smith Foods’ Bushfood breakfast cereal, chopped
1 tablespoon sugar
¼ teaspoon Fruit Spice
Whip egg whites to a firm froth and only then add the sugar and lemon juice slowly until stiff peaks form. Spread onto a piece of baking paper on an appropriate tray to cover an area the width of the baking paper and 1¼ times the width in length. Bake at 150°C for 10 to 15 minutes or until firm and nearly touch dry but not browned. It should look like soft meringue at this stage. Remove from the oven and slide it off the tray to stop it cooking on. Sprinkle the top with a mix of the biscuit crumbs, sugar and the Fruit Spice and leave to cool fully.
Add Wattleseed extract to the cream and whip this to stiff peaks. This can and is best done the day before to allow the full flavour to develop. Taste and add more extract if you want a stronger flavour. (Actually, this Wattleccino™ cream can be made up to a week beforehand as it will not split and is ideal for enhancing sauces or topping a coffee or wattleseed cappuccino.)
Flip the meringue over, seasoned side down, onto a clean tea towel and remove the baking paper carefully. If it sticks, place a wet towel which has been heated in a microwave (or soaked with really hot water) on to the baking paper for 30 seconds. Try peeling the paper away again and it should come away cleanly. Spread the Wattle cream evenly over the meringue to a thickness of around 1cm or ½ an inch. Roll up the pavlova using the long edge of the towel. Cut the ends on an angle (good cooks will taste-test the trimmings).
Finally, before removing the towel completely, lift the pavlova onto a platter and serve with berries and a sour fruit couli, for example, a berry jam mixed with enough lemon juice to taste tart and to pour like a thick sauce. I’d add a pinch of Fruit Spice to this sauce as well to enhance the fruitiness.
Last thing: It seems some of my readers are having trouble accessing the RSS feed to my blog. Try adding this link into your RSS Reader.
Then there's still that sobering disaster in the Indian Ocean. You've got to feel for those people in the affected areas who still have to endure the horrific outcome of the undersea earthquake. I know I count myself lucky indeed to have been in Phuket only a few weeks before the tsunami and moving on from the promotion I completed with Benjamin Christie as though it would all still be the same as whenever I came back. Nature can be an awesome teacher but I look at life a little differently today than just a month ago. I am adding these frightening pictures so that we remember just how awesome this disaster was and that we continue to help support the rebuilding process however we can. The wave came and went. Now we have to prove the riddle of the universe: Wherever life can exist, it will.
Looking forward is one of the lessons and recognising the truth in the cliché; 'What doesn't kill you makes you stronger.' However, I do acknowledge the sorrow for those who lost friends and family in the disaster and hope that business gets back to some normality quickly so that locals can begin to earn incomes again to rebuild their lives. The news from Phuket is that there's been a lot of media hype (disasters really sell newspapers and make the media barons richer, don't they)? If you were thinking of going, please do so. It really helps the locals if you do and it is still a great place to holiday (or work).
But now onto happier things. I hope you share my optimism that this year is going to be the biggest ever for Australian native foods and our developing authentic Australian cuisine abroad. It is terrific to also see the wide range of customers using my ingredients, from The Watermark, Aqualuna, Tetsuya and the newest addition to the list, Wildfire, where the chefs are appreciative of the ingredients as interesting for the particular dishes in which they use them and with no imperative to go all-native. I don't know how many times I've been asked by journalists, "Where are the Australian (meaning full-on indigenous menu) restaurants in Australia?" This is not the point. If a chef is looking for a uniquely and authentic Australian flavour in a dish then he uses a native ingredient. Otherwise an Asian, Indian or Mediterranean one might do.
Australia Day is one time when we can put a greater focus on Cherikoff ingredients and other domestic produce in celebration of where our cuisine has come and how it's developed. So I've put together a few ideas. Firstly, lets look at three dishes which were featured on Channel 9's Today Show where Benjamin Christie, Mark McCluskey and I added some zing to the MLA's ideas on promoting lamb. Have a look at Lambada, Lamb-ingtons and Lamb and Dam followed by a Pav Swag (to be a little kitch with the naming). And remember that you can get my ingredients from anywhere in the world by shopping on-line.
Lamb is probably our national meat while we wait for kangaroo meat to rise into significance. I personally can't wait for the MLA to embrace this environmentally-sensible resource for the benefit of their levy-paying members and I feel sure that the time will come. The on-going health of our country depends on it. These recipes are uniquely Australian because of the use of a range of native flavoured seasonings: Alpine Pepper, Wildfire Spice, Red Desert Dust, Oz Lemon and Fruit Spice. As I mentioned, you can get my ingredients from anywhere in the world by shopping on-line or if you are a chef, through all good food providores. Just ask them as they may not promote my ingredients even though they stock them. Don't ask me why, maybe it's because I can't afford to pay the incentives the big food companies offer the sales reps. Anyway.
1. Here’s a dish with a Spanish/Mediterranean influence made authentically Australian with Wildfire Spice:
Lambada - Skewers of lamb, capsicum and Spanish onion marinated in Alpine pepper and seasoned with outback Wildfire spice
This is an easy recipe using your choice of meat for the skewers. If you choose a cheaper cut, then marinate it in some mashed paw paw fruit for a few hours beforehand and once the skewers are loaded up, season with the Alpine pepper. Cook the meat on a medium-high heat and once they are done (still a little pink in the middle) season with the Wildfire spice and serve.
2. This 'Hawaiian' influence is made authentically Australian with wattleseed, rainforest nuts and wild herbs:
‘Lamb-ington’ - Macadamia and wattleseed crusted cutlets as a duet served with wild scented pineapple rice. This is a recipe based on one I featured in my first cookbook and which came from Scott Webster who now runs Osia in the Haymarket, London.
While much of the world thinks of the Macadamia nut as the Hawaiian nut, this uniquely Australian rainforest tree nut makes an excellent crusting for meats but its high content of oil makes it easy to burn so finish the cutlets off under a hood or in a camp oven.
Dip the cutlets (bone out) in flour and then into a whisked egg. Coat the prepared cutlets in a mixture of Cherikoff ground Wattleseed and macadamia nut fines and BBQ on a hotplate or in an oiled pan. Cook both sides of the cutlets until the macadamia nut pieces begin to brown slightly and then transfer them to a hot camp oven lined with paperbark to cook on. This can sit over a medium heat on the hob. Once done, serve the cutlets on steamed rice flavoured with a little Yarras Grove Garlic and Gumleaf oil, some BBQd pineapple pieces well dusted with Alpine pepper.
3. Colonial British and Asian fusion made authentically Australian in this dish with wild herbs and spices over lamb and yabbies
Lamb and dam - rice noodle salad with red desert dusted lamb and Oz lemon yabbie tails
This mixes jumbuck and yabbies in an Asian noodle salad.
Prepare the vermicelli noodle by steeping it in boiling water until soft. Toss with some sesame seed oil, chopped chilli, strips of capsicum and some shitake mushroom strips. Meanwhile, coat some lamb strips with Red Desert Dust and cook off on the BBQ. Also toss a few yabbies on the Barbie and once they are done, remove the tail meat and finish with a seasoning of Oz lemon. Finally, simply serve the noodle salad in a bowl, top with the lamb strips and finish with the yabbie tails.
4. And now for dessert - New Zealand/Australia 'Downunder Duel' dessert - Who did create the Pavlova?
Pav Swag or as Rose-Marie Perkins, the charismatic chef at le Boomerang, just out of Lyons, France calls them; Vic Rolls - Rolled wattleseed pavlova
7 egg whites
1 teaspoon lemon juice
1? cups (310g) castor sugar
2 tablespoons Wattleseed extract
300ml whipped cream
½ cup biscuit crumbs – try Dick Smith Foods’ Bushfood breakfast cereal, chopped
1 tablespoon sugar
¼ teaspoon Fruit Spice
Whip egg whites to a firm froth and only then add the sugar and lemon juice slowly until stiff peaks form. Spread onto a piece of baking paper on an appropriate tray to cover an area the width of the baking paper and 1¼ times the width in length. Bake at 150°C for 10 to 15 minutes or until firm and nearly touch dry but not browned. It should look like soft meringue at this stage. Remove from the oven and slide it off the tray to stop it cooking on. Sprinkle the top with a mix of the biscuit crumbs, sugar and the Fruit Spice and leave to cool fully.
Add Wattleseed extract to the cream and whip this to stiff peaks. This can and is best done the day before to allow the full flavour to develop. Taste and add more extract if you want a stronger flavour. (Actually, this Wattleccino™ cream can be made up to a week beforehand as it will not split and is ideal for enhancing sauces or topping a coffee or wattleseed cappuccino.)
Flip the meringue over, seasoned side down, onto a clean tea towel and remove the baking paper carefully. If it sticks, place a wet towel which has been heated in a microwave (or soaked with really hot water) on to the baking paper for 30 seconds. Try peeling the paper away again and it should come away cleanly. Spread the Wattle cream evenly over the meringue to a thickness of around 1cm or ½ an inch. Roll up the pavlova using the long edge of the towel. Cut the ends on an angle (good cooks will taste-test the trimmings).
Finally, before removing the towel completely, lift the pavlova onto a platter and serve with berries and a sour fruit couli, for example, a berry jam mixed with enough lemon juice to taste tart and to pour like a thick sauce. I’d add a pinch of Fruit Spice to this sauce as well to enhance the fruitiness.
Last thing: It seems some of my readers are having trouble accessing the RSS feed to my blog. Try adding this link into your RSS Reader.
Wednesday, January 19, 2005
Australia Day chopped for some
Well the MLA's lamb ad might be in-your-face ockerism and probably appeals to a proportion of us but is it un-Australian itself?
The article in The Australian and other newspapers highlight the discomfort of vegetarians towards the campaign and elicit calls of "This is not Australian cuisine" but what are our officials backing as Australian food?
We might be surprised to learn that in Singapore, Australian food is apparently best represented by a Thai and a Mediterranean chef who will be waving the flag with organisers; Tourism Australia and Austrade making the amazing claim that only in Australia do chefs use fresh ingredients.
Where have they been living?
Sure, for some of us, Australia Day is a lamb chop and a beer but equally, we don't cook Thai or authentic Mediterranean at home. We might include olives in a salad, eat pasta every other day because it's easy or use olive oil because of the marketing effort of its health aspects (as the much healthier but poorer funded macadamia nut oil languishes in the background) but the ethnic cuisines we get in restaurants are as far from everyday food as Wildfire spiced kangaroo fillet with a riberry red wine jus.
So what are we to promote to the world?
There's little point in pushing other cuisines just because we have representative restaurants here, so why not something which is so uniquely Australian it can't be copied without a benefit back to our farmers and manufacturers? Why not define an Australian cuisine as being whatever conventional produce is available but made eclectic with a smattering of indigenous ingredients?
We have the opportunity to plan a culinary attack on the world.
The Dining Downunder team and numerous authentic Australian food chefs are pushing the boundaries as international hotels in all corners of the globe clammour for something different for their patrons. And wild ingredients are pouring out as exports to 32 countries and counting. Sure, we use Aussie beef and lamb, seafood and general produce but we really turn up the flavours with native Australian herbs, spices, seasonings, sauces, syrups, cooking methods and recipes so that our dishes have that unmistakably Antipodean taste.
We can be different, yet unchallenging. Stylish yet distinctive. It may not yet be the cooking of everyday Australia (but totally right for Australia Day celebrations).
And while we cook with fresh ingredients (like all world class chefs), we sign our offerings as our own, home-grown, uncomparable, Australian cuisine.
Cheers,
Vic Cherikoff
vic@cherikoff.net
+61 2 9554 9477
And remember to ...
Practice safe cooking .... Always use (cherikoff) condiments!
The article in The Australian and other newspapers highlight the discomfort of vegetarians towards the campaign and elicit calls of "This is not Australian cuisine" but what are our officials backing as Australian food?
We might be surprised to learn that in Singapore, Australian food is apparently best represented by a Thai and a Mediterranean chef who will be waving the flag with organisers; Tourism Australia and Austrade making the amazing claim that only in Australia do chefs use fresh ingredients.
Where have they been living?
Sure, for some of us, Australia Day is a lamb chop and a beer but equally, we don't cook Thai or authentic Mediterranean at home. We might include olives in a salad, eat pasta every other day because it's easy or use olive oil because of the marketing effort of its health aspects (as the much healthier but poorer funded macadamia nut oil languishes in the background) but the ethnic cuisines we get in restaurants are as far from everyday food as Wildfire spiced kangaroo fillet with a riberry red wine jus.
So what are we to promote to the world?
There's little point in pushing other cuisines just because we have representative restaurants here, so why not something which is so uniquely Australian it can't be copied without a benefit back to our farmers and manufacturers? Why not define an Australian cuisine as being whatever conventional produce is available but made eclectic with a smattering of indigenous ingredients?
We have the opportunity to plan a culinary attack on the world.
The Dining Downunder team and numerous authentic Australian food chefs are pushing the boundaries as international hotels in all corners of the globe clammour for something different for their patrons. And wild ingredients are pouring out as exports to 32 countries and counting. Sure, we use Aussie beef and lamb, seafood and general produce but we really turn up the flavours with native Australian herbs, spices, seasonings, sauces, syrups, cooking methods and recipes so that our dishes have that unmistakably Antipodean taste.
We can be different, yet unchallenging. Stylish yet distinctive. It may not yet be the cooking of everyday Australia (but totally right for Australia Day celebrations).
And while we cook with fresh ingredients (like all world class chefs), we sign our offerings as our own, home-grown, uncomparable, Australian cuisine.
Cheers,
Vic Cherikoff
vic@cherikoff.net
+61 2 9554 9477
And remember to ...
Practice safe cooking .... Always use (cherikoff) condiments!
Friday, December 24, 2004
Australian food ingredients from Cherikoff Rare Spices
I often concentrate on the penetration of Cherikoff ingredients into restaurants to showcase how they are being used domestically and in our overseas' promotions. However, manufacturers like Moores Bakery, Dick Smith Foods and McCormicks, amongst many others who use my products in their offerings, are making it easy for everyone to try authentic Australian flavours.
I would like to give you a little insight into the science and product development behind one of my trading names; Cherikoff Rare Spices.
The first step in the ladder is the analysis of the herb, spice, fruit or extracts from them. Just to give you one obstacle I encountered some years ago. I had collected this amazing wild pepperleaf from the mountain ranges behind Canberra. It was draped in snow at the time so the name 'snow pepper' wasn't too inspired but I thought very appropriate. And the flavour was this incredible peppery heat with a taste/smell coming through quite late of over-ripe banana and a hint of tropical fruit. Mangosteen maybe. Or black sapote.
So I thought; here's a new commercial variety. It's going to be worth millions! Well it still might be but not in the food industry and I hope I don't encourage too many entrepreneurs with my next comments.
I collected a bag full of leaves and laid them out to dry in the back of my truck to be analysed when I got back to The Human Nutrition Unit at the University of Sydney where I was working at the time. As it turned out, the leaves contained a compound which could have prejudiced the whole fledgling native food industry - safrole.
Safrole is a naturally occurring substance and has been used as a flavoring agent in drugs, beverages and foods. Safrole is an important raw material for the chemical industry because of two derivatives: heliotropin, which is widely used as a fragrance and flavoring agent, and piperonyl butoxide (PBO), a vital ingredient of pyrethroid insecticides. Natural pyrethrum in particular would not be an economical insecticide without the addiction of PBO as a synergist and the future of the natural pyrethrum industry is linked to the continued availability of PBO. Safrole has many fragrance applications in household products such as floor waxes, polishes, soaps, detergents, and cleaning agents. Oil of sassafras, which contains safrole, was formerly used to flavor some soft drinks, such as root beer. However, as of 1960, this use was no longer permitted in the U.S.A It has been shown to be a cancer causing agent in animals even though it has had no testing in humans.
The cruncher is that safrole is also an ingredient used to manufacture Ecstasy, a psychoactive drug that affects the brain's use of the naturally-produced chemical serotonin, which regulates mood and aggression. Safrole can also be chemically converted to morphine and then heroin. Hence the problem.
Diary notes follow: Great product. Huge potential. Evaluate night club market (only kidding).
There is still some safrole in our diets from spices such as mace and nutmeg but our mountain pepper and pepperberries contain extremely tiny amounts. In fact, the extract from the leaves which is a highly concentrated, green-black goo contains only parts per trillion of safrole, making it totally safe to use in food. The spice we use today, comes from wild harvests and pepper plants growing in valleys and up hillsides have been screened for their safrole content and only those plants passing our tests were documented and are now routinely harvested.
The same sort of approach has been applied to lemon myrtle, aniseed myrtle, Australian mint and peppermint, wattleseed and all the other foods now entering international markets as authentic Australian ingredients. Probably more testing than most conventional foods and hence safer than them as well.
So on to step two: I then took the ingredients and considered just how their actual flavours are best delivered. Many chefs find lemon myrtle a challenge and I can totally understand. It smells more than it tastes and being very volatile, the flavour can improve the kitchen but not the dish. The first step is to realise when to add lemon myrtle (as in after the cooking) but the next step was back in the food development lab.
The smell-taste of lemon myrtle is unbalanced. It lacks flavour on the palate (the tongue and the lips). We expect some acid taste from lemon, lime and lemongrass notes but they aren't there in lemon mytle. And so I developed Oz lemon which is a complete lemon myrtle mix and not only more intense in flavour because of the encapsulated lemon myrtle essential oils I add (that's another story but have a look here for more information if you're interested) but because of the aniseed myrtle, lemon aspen and lemon peel I combine with the best quality lemon myrtle available. Taste it for yourself and compare the colour of Oz lemon to any lemon myrtle on the market today. I am proud of only stocking the best.
I could go on to my discovery and development of wattleseed and many other stories but I'll leave that for another day and to what I have already written in the past. There's a lot covered in the Dining Downunder cookbook too adding to it's value as a reference book on the development of Australian cuisine and a must have for anyone reading this blog. Get your copy here.
Monday, December 13, 2004
Australian cuisine in Thailand
It's been a week since I and Benjamin Christie got back from an Australian cuisine promotion we ran at the Sheraton Grande Laguna Phuket followed up with meetings in Bangkok with numerous chefs from various international hotels. Have a look at Benjamin's blog for a great write up on the promotion we ran. There was the Loi Krathong Festival and local beauty pageant which coincided with the full moon on our arrival and then we took the reins for the start of our Australian food promotion. We had a la carte dishes in the Tea House restaurant, some contributions to The Marketplace buffet and Benjamin and I had centre stage for our demonstration cooking presentations each night from 7pm.
Working with the expat and local chefs was a real treat. Aussie Exec Chef Glen Roberts, showed us around and introduced us to his team then helped co-ordinate our offerings considering the Asian kitchens we had to work in. We experienced the magic cast by Prageet in the pastry kitchen and the support of Executive Sous Chef, Suwin and the supreme efforts of Chef de Partie, Prawit and the rest of the team. Thanks guys.
I should also mention that we wouldn't even have left home if it were not for GM Andrew Jessop who proved to be a real fan of our show, Dining Downunder. Andrew urged Glen to contact us to help out with some food ideas to augment an Aboriginal art exhibit being held in the resort. As time was short, it ended up easier for all concerned and feasible to get us to Phuket to run the promotion hands on. With more support from F&B Torsten Richter and my contacts in Vitafresh we got ourselves and all the products over on what was really only a few weeks notice.
So here's a bit of a photo summary just to put you into the picture.
Incidentally, you might have read about the Free Trade Agreement now being effected between Australia and Thailand. Well I learned a bit about how the Thai system has worked for a long time and probably will continue to work in the future, FTA or not. You see, getting goods to Thailand customs is one thing and political agreements on tariffs another. But if an exporter doesn't pay customs their expected tea money then goods have a habit of sitting on the docks for some time. It might be that you have to come back again later, or tomorrow or the next day. In fact, unless the gratuity is paid, it could be weeks before the 'backlog' is cleared enough for the right people to attend to the customs clearance needed to get your goods to your customer. Funny how it works and I look forward to collaborating with Keith Bell from Vitafresh for my continuing trade into Thailand.
Still, the response to and interest in our offering was terrific. We now have 2 more bookings for Thailand and referrals to 4 other hotels around the world. And you can bet we'll pursue these in our drive to promote Australian cuisine to the international food community.
So what makes our food so interesting?
And how does it differ from the fusion food offered by the PR chefs we hear so much about?
Well each world cuisine has recognisable dishes such as coc au vin (what else but French, even if written as chicken in red wine) and sushimi, paella, fettuccine, beef and Yorkshire pudding, borscht are all identifiable with their respective countries of origin. Most can be glitzed up for 4 or 5 Star service (well, maybe the traditional British offering would need work).
But I object to the often repeated claim that Australian cuisine is the simple use of fresh ingredients because so many other nationalities do simple food better than us Aussies. And what chef chooses to use ingredients which are not fresh anyway? In fact, in Zimbabwe, with little or no refrigeration, meats are often far fresher than in Australia. They just have to be.
This is an often repeated but clearly foolish description of Australian cuisine and one which belies the truth that most Asutralian chefs can't explain any differences in their cooking to that of colleagues in Tokyo, San Francisco and even London.
There is a difference and it's a wild one
What makes Australian cuisine truly different are the native ingredients which can only be found in this country. They are unique in distribution, distinctive in taste and their application yields dishes which are identifiably Australian even if the influence of the combination used is from another country.
* Ozyaki is a trade marked, Asian inspired sauce infused with aniseed myrtle, mountain pepper leaf extract and pepperberries
** Wattleccino is a trade mark for a wattleseed cappuccino made from wattleseed extract and frothed milk.
Clearly these dishes might rely on some familiarity of the native Australian ingredients but it is the same with some of the culturally specific terms listed above. So it is a matter of time, education and promotion which is what Dining Downunder and Cherikoff Australian Cuisine promotions are all about.
We welcome enquiries from Executive Chefs about having us at your hotel and still have a few spots available after June 2005. But you'll have to hurry as they are filling up fast.
For my other readers, if you haven't visited already, please check out my websites at Cherikoff Food Services and Australian herbs and spices.
Working with the expat and local chefs was a real treat. Aussie Exec Chef Glen Roberts, showed us around and introduced us to his team then helped co-ordinate our offerings considering the Asian kitchens we had to work in. We experienced the magic cast by Prageet in the pastry kitchen and the support of Executive Sous Chef, Suwin and the supreme efforts of Chef de Partie, Prawit and the rest of the team. Thanks guys.
I should also mention that we wouldn't even have left home if it were not for GM Andrew Jessop who proved to be a real fan of our show, Dining Downunder. Andrew urged Glen to contact us to help out with some food ideas to augment an Aboriginal art exhibit being held in the resort. As time was short, it ended up easier for all concerned and feasible to get us to Phuket to run the promotion hands on. With more support from F&B Torsten Richter and my contacts in Vitafresh we got ourselves and all the products over on what was really only a few weeks notice.
So here's a bit of a photo summary just to put you into the picture.
Incidentally, you might have read about the Free Trade Agreement now being effected between Australia and Thailand. Well I learned a bit about how the Thai system has worked for a long time and probably will continue to work in the future, FTA or not. You see, getting goods to Thailand customs is one thing and political agreements on tariffs another. But if an exporter doesn't pay customs their expected tea money then goods have a habit of sitting on the docks for some time. It might be that you have to come back again later, or tomorrow or the next day. In fact, unless the gratuity is paid, it could be weeks before the 'backlog' is cleared enough for the right people to attend to the customs clearance needed to get your goods to your customer. Funny how it works and I look forward to collaborating with Keith Bell from Vitafresh for my continuing trade into Thailand.
Still, the response to and interest in our offering was terrific. We now have 2 more bookings for Thailand and referrals to 4 other hotels around the world. And you can bet we'll pursue these in our drive to promote Australian cuisine to the international food community.
So what makes our food so interesting?
And how does it differ from the fusion food offered by the PR chefs we hear so much about?
Well each world cuisine has recognisable dishes such as coc au vin (what else but French, even if written as chicken in red wine) and sushimi, paella, fettuccine, beef and Yorkshire pudding, borscht are all identifiable with their respective countries of origin. Most can be glitzed up for 4 or 5 Star service (well, maybe the traditional British offering would need work).
But I object to the often repeated claim that Australian cuisine is the simple use of fresh ingredients because so many other nationalities do simple food better than us Aussies. And what chef chooses to use ingredients which are not fresh anyway? In fact, in Zimbabwe, with little or no refrigeration, meats are often far fresher than in Australia. They just have to be.
This is an often repeated but clearly foolish description of Australian cuisine and one which belies the truth that most Asutralian chefs can't explain any differences in their cooking to that of colleagues in Tokyo, San Francisco and even London.
There is a difference and it's a wild one
What makes Australian cuisine truly different are the native ingredients which can only be found in this country. They are unique in distribution, distinctive in taste and their application yields dishes which are identifiably Australian even if the influence of the combination used is from another country.
grassfed beef with pepperberry and riberry jus
Australian lamb with a bunya nut farce and wild mint and macadamia nut pesto
paperbark smoked chicken on sweet potato slices and bok choy with Ozyaki*
Wildfire spice crusted prawn on rice noodles finished with wattleseed extract
Oz lemon creme brulee with glace quandongs
wattleseed pavlova with a wild rosella coulis and wild limes
Wattleccino** or wild herb teas
* Ozyaki is a trade marked, Asian inspired sauce infused with aniseed myrtle, mountain pepper leaf extract and pepperberries
** Wattleccino is a trade mark for a wattleseed cappuccino made from wattleseed extract and frothed milk.
Clearly these dishes might rely on some familiarity of the native Australian ingredients but it is the same with some of the culturally specific terms listed above. So it is a matter of time, education and promotion which is what Dining Downunder and Cherikoff Australian Cuisine promotions are all about.
We welcome enquiries from Executive Chefs about having us at your hotel and still have a few spots available after June 2005. But you'll have to hurry as they are filling up fast.
For my other readers, if you haven't visited already, please check out my websites at Cherikoff Food Services and Australian herbs and spices.
Monday, November 22, 2004
Anti-oxidants and Authentic Aussie foods
Just a comment on the health aspects of Australian native foods.
We evolved hunting and gathering an enormous range of foods and severely compromised our nutrition by narrowing our diet to only those food we could domesticate. What this means is that most races reduced the range of foods they ate down to 10% of their ancestral traditions. Little wonder that we have so many nutritional diseases often called diseases of civilisation.
More recently, scientists are discovering enormous differences between the nutritional value in wild foods compared to cultivated ones. Sure, once correcting for water content, the macro-nutritents are roughly equivalent but the devil is in the details: Anti-oxidants are at record levels, for example, it is well recognised now that my analytical proof and scientific publication of the world record for a fruit concentration of vitamin C lies with the Kakadu plum (now used in nutritional supplements, cosmetics and foods to a lesser extent); additionally, anthocyanins in many wild fruits like rosella, Davidsons plum, Illawarra plum, quandong and riberries are also highly significant. In fact, a recent report by a doctor has suggested that Parkinson's disease can be cured with oral sprays of blends of anti-oxidants.
The interesting thing with whole foods is that the anti-oxidants also seem to come with other components such as folic acid, iron, co-enzymes and what are called adaptogens and which collectively, improve the efficacy and absorption of the anti-free radical compounds. There's a lot going for eating these super-foods rather than popping pills of synthetic cocktails (and just making the pharmaceutical companies richer).
Then there is a whole gammet of nutritionally beneficial phytochemicals in Australian wild herbs and spices and I refer you to this website for some information and here for a more detailed collection of papers on the topic.
We evolved hunting and gathering an enormous range of foods and severely compromised our nutrition by narrowing our diet to only those food we could domesticate. What this means is that most races reduced the range of foods they ate down to 10% of their ancestral traditions. Little wonder that we have so many nutritional diseases often called diseases of civilisation.
More recently, scientists are discovering enormous differences between the nutritional value in wild foods compared to cultivated ones. Sure, once correcting for water content, the macro-nutritents are roughly equivalent but the devil is in the details: Anti-oxidants are at record levels, for example, it is well recognised now that my analytical proof and scientific publication of the world record for a fruit concentration of vitamin C lies with the Kakadu plum (now used in nutritional supplements, cosmetics and foods to a lesser extent); additionally, anthocyanins in many wild fruits like rosella, Davidsons plum, Illawarra plum, quandong and riberries are also highly significant. In fact, a recent report by a doctor has suggested that Parkinson's disease can be cured with oral sprays of blends of anti-oxidants.
The interesting thing with whole foods is that the anti-oxidants also seem to come with other components such as folic acid, iron, co-enzymes and what are called adaptogens and which collectively, improve the efficacy and absorption of the anti-free radical compounds. There's a lot going for eating these super-foods rather than popping pills of synthetic cocktails (and just making the pharmaceutical companies richer).
Then there is a whole gammet of nutritionally beneficial phytochemicals in Australian wild herbs and spices and I refer you to this website for some information and here for a more detailed collection of papers on the topic.
Sunday, November 21, 2004
Downunder taste of Jack Daniels
A recent BBQ competition in Lynchburg, Tennessee was a huge event with an international contingent including an Australian team supported by Dining Downunder, Cherikoff Rare Spices, BeefEater BBQs, A & S Meats, www.travel.com.au and NSW Tourism.
One local BBQ competitor drove their fully sponsored, $1m pan-tech fitted out as a huge mobile BBQ grilling machine. So the Downunder effort faced stiff competition. Arthur Birch represented the Aussies and found some local help willing to lend a hand while looking good doing it.
The native Australian ingredients and even some of the dishes challenged the judges who couldn't get their heads around a wattleseed pavlova. Besides, it got snuck in without being cooked on the BBQ and even a splash of JD in the wattleseed cream didn't mellow their outloook.
However, Arthur fared better with his beef brisket which, after being inspected as a piece of un-marinated meat, got covered in Red Desert Dust and slow cooked for 14 hours on really low heat. It ended up scoring 12th out of a field of 60.
On his return home to Australia, Arthur was invited to the ABC radio studio in Nowra, near where he works as a parking infringement officer (and promotes his book "Not Guilty! Your Worship" on how to get off paying your parking fines - email me if you want a copy. They're $20 each and you could save this many times over by following Arthur's advice).
Anyway, Arthur cooked up a steak sandwich with Rainforest Rub on the onions, Wildfire Spice on the roo steak and served on a Wattleseed sandwich made from Moores Restaurant style breads (from Woolworths supermarkets).
It all got rave reviews.
So watch out Lynchburg. We will marshall a team for 2005 which will grill, braise, broil, bake and generally BBQ themselves into the record books. But first we'll have to find a few chefs who drink JD....
One local BBQ competitor drove their fully sponsored, $1m pan-tech fitted out as a huge mobile BBQ grilling machine. So the Downunder effort faced stiff competition. Arthur Birch represented the Aussies and found some local help willing to lend a hand while looking good doing it.
The native Australian ingredients and even some of the dishes challenged the judges who couldn't get their heads around a wattleseed pavlova. Besides, it got snuck in without being cooked on the BBQ and even a splash of JD in the wattleseed cream didn't mellow their outloook.
However, Arthur fared better with his beef brisket which, after being inspected as a piece of un-marinated meat, got covered in Red Desert Dust and slow cooked for 14 hours on really low heat. It ended up scoring 12th out of a field of 60.
On his return home to Australia, Arthur was invited to the ABC radio studio in Nowra, near where he works as a parking infringement officer (and promotes his book "Not Guilty! Your Worship" on how to get off paying your parking fines - email me if you want a copy. They're $20 each and you could save this many times over by following Arthur's advice).
Anyway, Arthur cooked up a steak sandwich with Rainforest Rub on the onions, Wildfire Spice on the roo steak and served on a Wattleseed sandwich made from Moores Restaurant style breads (from Woolworths supermarkets).
It all got rave reviews.
So watch out Lynchburg. We will marshall a team for 2005 which will grill, braise, broil, bake and generally BBQ themselves into the record books. But first we'll have to find a few chefs who drink JD....
Friday, November 19, 2004
Packing for Phuket
Only a little over a week before the next Australian cuisine promotion starts and this one's in Phuket, Thailand. I'll be at the Sheraton Grande Laguna with my colleague, Benjamin Christie cooking up a storm with my Australian ingredients in an exciting menu of Australian fusion made super special with the flavours of Australia.
If you're in the area, drop in and experience the flavour bliss of riberries, wattleseed, Oz lemon, wild limes and over a dozen other ingredients we'll be working into delicious dishes. We will also be representing Bega cheese, Springs Smoked Salmon, n'joi olive and Yarras infused oils on this trip.
How good is it to have the GM of this amazing resort see our cooking show, Dining Downunder and instigate our visit? Sure, the show's on in 30 countries around the Asia Pacific at the moment and we are getting a bunch of inquiries for promotions. So these will keep me living my life as a global citizen - these are definitely the Good Old Days!
Anyway, Xmas is almost upon us and if you're short on ideas for that cook in your life, please drop on over to our on-line store and pick up a few goodies along with our cookbook. It'll provide months of great dishes for you and your family and carry the Xmas spirit well into 2005.
Meanwhile, here's a recipe using Oz lemon which is a lemon myrtle based seasoning (but better by far than the herb on its own). If you haven't heard about Oz lemon, head over to my herb and spice site and you'll find plenty of info on this incredible rainforest tree leaf.
Over the next few blogs, I'll make up the ingredients for what I call a rainforest parfait ("Everyone likes parfait." as Donkey says in Shrek). The first component is an Oz lemon cream cheese. Now if you are in Australia, you can cheat a bit and just use the branded product, French vanilla* Fruche. Just sprinkle in enough Oz lemon as if you were seasoning it with salt and wanted to make it pretty salty. Stir and leave for at least an hour before taste testing and over night is good for full flavour development.
For my non-Australian readers, get the following:
100g (3oz) quark, cottage or farm cheese
100g (3oz) low fat sour cream
enough milk to make the above blend into a smooth, thick cream
1/2 teaspoonful Oz lemon
2 teaspoonful palm sugar
Just blend the cheese and sour cream in a processor or blender adding milk to make it into the consistency of a firm yoghurt (you can use a Greek yoghurt for this and just flavour it up with the Oz Lemon).
Add the Oz lemon and sugar (honey is fine here too, just not a strongly flavoured one or it'll fight with the lemon notes).
I usually make a kilo or more of this and have it for breakfast as it comes or on cereal or over fresh fruit for dessert at night.
You can also use the fabulous Easi-yo, Greek style yoghurt powders from that innovative New Zealand company. Just add one to one and a half teaspoons of Oz lemon and 2 tablespoons of palm sugar to their packet mix and make the yoghurt according to their instructions.
* Just a thought but when you invade another civilisation, dessimate their population and steal their resources, do they become part of the property of the Motherland? French vanilla? OK. The French ousted the English in Polynesia and took over rule from the native Islanders but since when is vanilla, French? If botanical names go back to original sources then it would have to be Polynesian vanilla. I suppose it is just another marketing ploy, just like the New Zealanders renaming the Chinese gooseberry the Kiwifruit.
If you're in the area, drop in and experience the flavour bliss of riberries, wattleseed, Oz lemon, wild limes and over a dozen other ingredients we'll be working into delicious dishes. We will also be representing Bega cheese, Springs Smoked Salmon, n'joi olive and Yarras infused oils on this trip.
How good is it to have the GM of this amazing resort see our cooking show, Dining Downunder and instigate our visit? Sure, the show's on in 30 countries around the Asia Pacific at the moment and we are getting a bunch of inquiries for promotions. So these will keep me living my life as a global citizen - these are definitely the Good Old Days!
Anyway, Xmas is almost upon us and if you're short on ideas for that cook in your life, please drop on over to our on-line store and pick up a few goodies along with our cookbook. It'll provide months of great dishes for you and your family and carry the Xmas spirit well into 2005.
Meanwhile, here's a recipe using Oz lemon which is a lemon myrtle based seasoning (but better by far than the herb on its own). If you haven't heard about Oz lemon, head over to my herb and spice site and you'll find plenty of info on this incredible rainforest tree leaf.
Over the next few blogs, I'll make up the ingredients for what I call a rainforest parfait ("Everyone likes parfait." as Donkey says in Shrek). The first component is an Oz lemon cream cheese. Now if you are in Australia, you can cheat a bit and just use the branded product, French vanilla* Fruche. Just sprinkle in enough Oz lemon as if you were seasoning it with salt and wanted to make it pretty salty. Stir and leave for at least an hour before taste testing and over night is good for full flavour development.
For my non-Australian readers, get the following:
100g (3oz) quark, cottage or farm cheese
100g (3oz) low fat sour cream
enough milk to make the above blend into a smooth, thick cream
1/2 teaspoonful Oz lemon
2 teaspoonful palm sugar
Just blend the cheese and sour cream in a processor or blender adding milk to make it into the consistency of a firm yoghurt (you can use a Greek yoghurt for this and just flavour it up with the Oz Lemon).
Add the Oz lemon and sugar (honey is fine here too, just not a strongly flavoured one or it'll fight with the lemon notes).
I usually make a kilo or more of this and have it for breakfast as it comes or on cereal or over fresh fruit for dessert at night.
You can also use the fabulous Easi-yo, Greek style yoghurt powders from that innovative New Zealand company. Just add one to one and a half teaspoons of Oz lemon and 2 tablespoons of palm sugar to their packet mix and make the yoghurt according to their instructions.
* Just a thought but when you invade another civilisation, dessimate their population and steal their resources, do they become part of the property of the Motherland? French vanilla? OK. The French ousted the English in Polynesia and took over rule from the native Islanders but since when is vanilla, French? If botanical names go back to original sources then it would have to be Polynesian vanilla. I suppose it is just another marketing ploy, just like the New Zealanders renaming the Chinese gooseberry the Kiwifruit.
Tuesday, November 02, 2004
Get more bums on seats in your restaurant
Need an Easy Way to Get
Bums on Seats?
Imagine the profit from your hard day’s work if you had 10 times the business turnover that you do now?
Can you see your restaurant full all the time and food service pumping smoothly?
What will you hear your patrons saying about your food, the service and ambience and how will they be bringing you more business just by talking to their friends?
Yogi Bera might soon be referring to your restaurant when he said
“No one goes there anymore – It’s too crowded”.
Authentic Australian ingredients work for you:
· As interesting flavours for you and your chefs
· As interest-generating items for your waiting staff and
· As a major reason your patrons keep coming back AND why they will talk about your place to all of their friends
So if you’re an Australian food outlet and want to gain a real edge over your competitors, there is nothing like our authentic, self-promoting, delicious, wild foods.
We have aromatic herbs from the rainforests, which are as easy to use as basil and coriander.
Our pungent spices from alpine regions can be used like chilli, wasabi or pepper.
We have a roasted seed from the Central Australian deserts, which is fast becoming as popular as coffee or chocolate as a food ingredient.
Our moreish fruits cover the whole gamut of fruit flavours from citrus to plum but are quite new and different for sauces, garnishes, desserts or cocktails.
❖ But how do you learn about these ingredients quickly?
❖ How easy are they to get?
❖ How can you fast-track integrating them into your menus?
❖ How do you know you’re getting the best results from using them?
Just ring, fax or email Vic Cherikoff Food Services on the contact info below.
We were the very first in this industry, in fact, we started it. And no one knows more than we do about these unique ingredients and their best use in food service.
To find out how you can explode your business and make it worth your while to go in to work each day, call us to arrange an obligation-free consultation.
A SUCCESS STORY ...
An Australian chef chose to use our Australian ingredients at a restaurant where he worked as Executive Chef. We helped him incorporate our ingredients and passed on a few concepts to take advantage of the innovation and creativity in the food.
The restaurant was in a Sydney suburban business park with a multitude of take away eateries, several other (cheaper) restaurants and even an International Hotel with its own restaurant. There was next to no passing trade and you would think, an easily saturated resident market. So what happened?
Our Chef doubled the number of covers at peak times and increased business on what used to be lazy lunch and dire dinner days by 10-fold!
And it went on for years just getting stronger. More regulars helped spread the word about the great flavours and patrons made the trek to eat there, week in, week out. It eventually allowed the owner to sell his business at a handsome profit whereas only a few years before, trade was poor, the business was losing money and nearly worthless.
Was this a one off? No. This particular chef went on to another establishment up in the Blue Mountains and repeated the result, even landing wedding events with authentic Australian themes for $40,000 for the day. He is now at a newly refurbished seafood restaurant south of Sydney and the same pattern is emerging yet again.
We can also point to similar successes around the country and now we also have countless examples from restaurants, function venues, cruise ships, airlines and event caterers from the 18 countries to which we currently export our range of products.
Authentic Australian ingredients used appropriately can
significantly increase the profit from your restaurant.
Now you just have to act and make it happen. The choice is yours.
Kindest regards,
Vic Cherikoff
PS Use the busy Xmas period to establish your restaurant’s reputation as one that offers patrons something special all year. Use the added patronage over the silly season to capture interest and then build on it throughout 2005. Have a quick look at www.cherikoff.net/cherikoff/chef.htm for some clues on what to do simply.
PPS Call us now to join the ranks of the highly successful. Ring 02 9554 9477 or email me on vic@cherikoff.net but be quick as from 24th November I will be overseas for weeks at a time on numerous Australian food promotions as demand continues to grow exponentially.
Bums on Seats?
Imagine the profit from your hard day’s work if you had 10 times the business turnover that you do now?
Can you see your restaurant full all the time and food service pumping smoothly?
What will you hear your patrons saying about your food, the service and ambience and how will they be bringing you more business just by talking to their friends?
Yogi Bera might soon be referring to your restaurant when he said
“No one goes there anymore – It’s too crowded”.
Authentic Australian ingredients work for you:
· As interesting flavours for you and your chefs
· As interest-generating items for your waiting staff and
· As a major reason your patrons keep coming back AND why they will talk about your place to all of their friends
So if you’re an Australian food outlet and want to gain a real edge over your competitors, there is nothing like our authentic, self-promoting, delicious, wild foods.
We have aromatic herbs from the rainforests, which are as easy to use as basil and coriander.
Our pungent spices from alpine regions can be used like chilli, wasabi or pepper.
We have a roasted seed from the Central Australian deserts, which is fast becoming as popular as coffee or chocolate as a food ingredient.
Our moreish fruits cover the whole gamut of fruit flavours from citrus to plum but are quite new and different for sauces, garnishes, desserts or cocktails.
❖ But how do you learn about these ingredients quickly?
❖ How easy are they to get?
❖ How can you fast-track integrating them into your menus?
❖ How do you know you’re getting the best results from using them?
Just ring, fax or email Vic Cherikoff Food Services on the contact info below.
We were the very first in this industry, in fact, we started it. And no one knows more than we do about these unique ingredients and their best use in food service.
To find out how you can explode your business and make it worth your while to go in to work each day, call us to arrange an obligation-free consultation.
A SUCCESS STORY ...
An Australian chef chose to use our Australian ingredients at a restaurant where he worked as Executive Chef. We helped him incorporate our ingredients and passed on a few concepts to take advantage of the innovation and creativity in the food.
The restaurant was in a Sydney suburban business park with a multitude of take away eateries, several other (cheaper) restaurants and even an International Hotel with its own restaurant. There was next to no passing trade and you would think, an easily saturated resident market. So what happened?
Our Chef doubled the number of covers at peak times and increased business on what used to be lazy lunch and dire dinner days by 10-fold!
And it went on for years just getting stronger. More regulars helped spread the word about the great flavours and patrons made the trek to eat there, week in, week out. It eventually allowed the owner to sell his business at a handsome profit whereas only a few years before, trade was poor, the business was losing money and nearly worthless.
Was this a one off? No. This particular chef went on to another establishment up in the Blue Mountains and repeated the result, even landing wedding events with authentic Australian themes for $40,000 for the day. He is now at a newly refurbished seafood restaurant south of Sydney and the same pattern is emerging yet again.
We can also point to similar successes around the country and now we also have countless examples from restaurants, function venues, cruise ships, airlines and event caterers from the 18 countries to which we currently export our range of products.
Authentic Australian ingredients used appropriately can
significantly increase the profit from your restaurant.
Now you just have to act and make it happen. The choice is yours.
Kindest regards,
Vic Cherikoff
PS Use the busy Xmas period to establish your restaurant’s reputation as one that offers patrons something special all year. Use the added patronage over the silly season to capture interest and then build on it throughout 2005. Have a quick look at www.cherikoff.net/cherikoff/chef.htm for some clues on what to do simply.
PPS Call us now to join the ranks of the highly successful. Ring 02 9554 9477 or email me on vic@cherikoff.net but be quick as from 24th November I will be overseas for weeks at a time on numerous Australian food promotions as demand continues to grow exponentially.
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